BASIC REQUIREMENT:

• Must be a Christian who is a member of a church that holds Jesus Christ to be their Savior and Lord, and who holds solely the Old Testament and the New Testament as sacred Scriptures.

BASIC QUALIFICATIONS:

• A personal commitment to Christ
• A thorough understanding of and commitment to the educational values of a Christ-centered liberal arts institution
• A comprehensive understanding of marketing and visual communication in higher education
• Demonstrated leadership, marketing, management, organizational, and oral and written communication skills
• Ability to work with designers and content creators to execute needed assets for marketing purposes
• Ability to work well with multiple internal and external audiences to influence decisions and produce desired outcomes
• A bachelor's degree in marketing, communication, or a related field is required; master's degree is desirable

BASIC RESPONSIBILITIES:

• Develop strategic promotional and marketing campaigns for the University
• Keep all enrollment-related marketing efforts as a top priority
• Ensure the smooth and timely execution of all University marketing communications
• Measure lead and lag trends for all enrollment- and advancement-related campaigns and com tracks
• Troubleshoot and solve any problems that may arise within the University com flow
• Work closely with the content area of University Communications to fulfill all social, photo, video, print, and related creative services items
• Help to strategize, plan, and manage all paid reach efforts of the University

SPECIFIC DUTIES:

Primary Responsibilities:

• Develop strategic promotional and marketing campaigns for Enrollment, Advancement, and other key areas of the University
• Create and edit all email communication tracks and efforts through the established DBU CRM
• Oversee and manage CRM marketing operations in coordination with other departments
• Directly manage and supervise the Undergraduate Communication and Marketing Coordinator, Graduate Communications and Marketing Coordinator, Digital Marketing Specialist, and a team of student workers
• Work closely with other full-time staff in divisions outside of University Communications who are responsible for marketing and communications for their areas
• Ensure brand representation and consistency in all communications executed by the various communications and marketing coordinators
• Ensure consistency and effectiveness for all marketing-related strategic plans
• Meet consistently with key enrollment areas and advancement to ensure timely and strategic execution of all marketing communication needs
• Work closely with the Web Team to monitor brand consistency and accuracy of the University website
• Work closely with the Digital Marketing Specialist and Web Team to promote the increased Search Engine Optimization for the University website
• Consistently review communication campaign performance and make recommendations for improvements
• Regularly review competitor and other higher education campaigns and anticipate the need of enrollment and advancement areas
• Regularly review marketing campaigns within higher education and in industries outside of higher education
• Continue to develop professionally in the areas of marketing communications and marketing management
• Stay current with evolving marketing trends and market forces and communicate trends and issues with AVP and VP for Communications
• Be available to lead professional development seminars for the staff/faculty on communications topics
• Become an active participant in the academic, spiritual and social life of the campus, developing an overall knowledge, understanding and appreciation of DBU
• Perform other duties as assigned by the Assistant Vice President for Communications, Vice President for Communications, and President

WORK SCHEDULE:

This is a full-time position with regular office hours between 8:00 a.m. – 5:00 p.m., Monday – Friday with occasional nights and weekends.

WORK LOCATION:

This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211

.