POSITION SUMMARY:

The Regional Marketing Manager position is responsible for all marketing activity for a portfolio of Ambulatory Surgery Centers (ASCs). Depending on the local market and the needs of the center, marketing activity ranges from B2B (referring physicians and alternative payers) to B2C direct to consumer (digital and traditional programs). The RMD position works closely with the Operations team to achieve same center growth in each of the assigned centers. This is a hands-on position, where success includes "rolling up your sleeves" to drive the desired results. This position requires both marketing expertise and strong interpersonal skills, to build strong relationships with physician partners, center leaders, and practice staffs.

ESSENTIAL RESPONSIBILITIES:

• Develop and implement effective marketing plans for assigned ASCs
• Working closely with Operations, develop growth strategy for each ASC based on local marketplace and the needs of each partnership.
• Understand the healthcare marketplace of assigned ASCs, to design marketing efforts to grow market share. Identify growth opportunities, such as service line expansion, alternate payors, or value-based strategies.
• Utilize national program offerings to tailor customized marketing programs for assigned ASCs.
• Work with each center to strengthen their digital platform, including websites, patient navigation, recall, lead conversion, and reputation management.
• Provide consistent feedback to the broader marketing team on opportunities to improve national platforms and new pilot opportunities.
• Work closely with other functions across AMSURG to collaborate and manage projects.
• Think big picture but execute tactically and manage the details.
• Execute approved marketing plans on time and on budget.
• Be accountable for results. Measure and analyze the use and effectiveness of marketing efforts and provide recommendations for optimizing results
• Understand the key business drivers of volume growth. Analyze opportunities for growth and deliver thoughtful growth strategies to operations and physician partners.
• Read and abide by the company’s code of conduct, ethics statements, employee handbook(s), policies and procedures and other corporate mandates, including participation in mandatory training programs
• Report any real or suspected violation of the corporate compliance program, company policies and procedures, harassment, or other prohibited activities in accordance with the reporting policies of the company
• Obtain clarification of policy whenever necessary and may use the resources available through the Compliance, Human Resources or Legal Department
• Support and abide by the values of the company
• Excellence – Going above and beyond to deliver the highest quality care and experience to our patients and teammates
• Collaboration – Being inclusive and supportive of one another to deliver improved outcomes to our patients and teammates
• Ethical Responsibility – Acting with the utmost integrity and doing the right thing, even when nobody is watching
• Engagement – Promote an environment where clinicians and teammates thrive, feel passion and joy for what they do, take care of each other, and are proud of who we are and what we do.
• Regular and reliable attendance
• Other duties as assigned

KNOWLEDGE AND SKILLS:

• To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education/Experience:

• Bachelor’s degree in marketing or related field with a minimum of five (5) years’ experience in business or health care related field is required. Master degree or MBA preferred. Knowledge of Ambulatory Surgery Center operations is a plus.

Mathematical Skills:

• Basic understanding of marketing analytics, such as breakeven analysis and campaign ROI. Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, decimals, and percentages.

Other Qualifications:

• Working knowledge of the tools of Marketing Communications: collateral, websites, reputation management, paid search, print, direct mail, internet, etc. Demonstrated ability to bring exceptional business acumen as well as creativity to the marketing of healthcare facilities and providers. Demonstrated ability to function as a strong member of a highly motivated and integrated management team.
• Excellent interpersonal skills and ability to project as a credible marketing expert and advocate in front of our physician partners. Strong personal presence combined with good listening and persuasion skills. Demonstrated ability to project a positive and energetic persona within the organization and when interacting with our physician partners. Comfort level working in a matrix organization where there may occasionally be mixed signals and competing priorities. Must be able to handle multiple, simultaneous tasks effectively and efficiently while maintaining a professional, courteous manner. Must be able to work well with others. Strong verbal and written communication skills required. Must be detail oriented and organized. High integrity, including maintenance of confidential information. Must be able to exercise good judgment and positively influence and lead others, including handling confrontations with poise and a level head. Based on business need, the ability to work a flexible schedule, including some evenings and weekends as approved in advance.

WORK ENVIRONMENT:

• Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
• Works in well-lit, ventilated and climate-controlled office environment with routine office equipment; some equipment has moving mechanical parts.
• Noise level in the work environment is usually quiet to moderate.
• Willingness to travel to centers to produce desired outcome (20% travel).

Qualifications

Education

Required

• Bachelors or better in Marketing or related field. Master’s degree or MBA preferred.

If you are ready to join an exciting, progressive company and have a strong work ethic, join our team of experts! We offer a highly competitive salary and a comprehensive benefits package.

Amsurg, an Envision Healthcare solution uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

AMSURG is an Equal Opportunity Employer.