The Director of Advertising is responsible for optimizing the advertising spend across all channels delivering on KPI’s and continuously increasing effectiveness and efficiency across the entire customer lifecycle. These channels include, but aren’t limited to, print (catalog, postcard, letter), digital (search, social, display), and mass (video, audio, OOH). Key business metrics include CPA, CPM, ROAS, reach, etc. This leader will determine the optimal spend mix across lifecycle (acquisition, engagement, and re-activation), channels, and messages.

The ideal candidate will have an insatiable desire to try new things, learn, improve, and optimize. We are looking for somebody who others say, “I wish I could be so organized!” If you live and breathe prioritization while having fun and if you have a knack for analytics and a passion for driving results, this is the job for you.

This is not just another job but a job with a real purpose as Fingerhut’s mission is to help Americans live a better financial life by helping them establish, build, or rebuild their credit. You’ll help the business hold itself accountable to deliver on our mission every day.

We empower each employee to put the customer first and our culture of ensuring all employees have an impact enables an entrepreneurial passion. No matter what stage of your career, you’ll make an impact on business results and interface with key leaders. As we continue to invest in machine learning, data-driven modeling, CRM tools and innovation, the future is very exciting. Join us in our mission!

The role will be based out of our Eden Prairie, MN head office within our hybrid environment that has team members come into the office once or twice a week.

Duties and Responsibilities:

• Develop and execute direct marketing strategies based on analysis performed to help generate new customers and to maximize engagement with existing customers
• Challenge the status quo with new thinking including exploring various formats and channels to increase response and/or decrease costs and leading multiple tests to be able to rollout full scale
• Develop an effective team environment that drives employee engagement and performance.
• Partner with leaders from the merchandising, creative, digital marketing, ecommerce, and credit departments to deliver compelling offers and experiences across channels
• Manage analytical efforts to support decision-making that maximizes short-term profit and long-term value to the company
• Continuously monitor marketing results/reporting to constantly optimize media plans
• Present analyses and/or recommendations to brand and Executive leadership with a quantitative bias for action (i.e., data driven decision making)
• Manage a team of 5 direct reports and be accountable for leading the strategy and execution of an annual budget in excess of $45MM.
• Other duties or responsibilities as assigned.

Required Qualifications:

• 10+ years of work experience in direct-to-consumer marketing, digital and/or print marketing, and program management.
• 3 years’ experience managing people and teams
• Experience with A/B and MVT testing best practices
• Proven experience with optimizing and managing interactive media strategies and tactics (e.g. Display, Search, Affiliate, Social)
• Proven ability to analyze, organize and integrate large amounts of complex information and synthesize into clear, concise plans/presentations
• Solid knowledge of customer facing ecommerce website technologies and concepts
• Expertise using analysis to drive marketing decisions
• Experience planning and executing direct mail campaigns including the production process
• Strong PC skills and proficiency with a variety of software applications including Excel, Power Point and Word

Preferred Qualifications:

• Demonstrated success managing campaign strategies in a direct marketing space including eCommerce and digital marketing; credit card / financial services marketing
• Strong familiarity and experience with Demand Side Platforms
• Agency management experience

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BLST Operating Company (Bluestem Brands) is a group of FinTech, and eCommerce Retail businesses (www.bluestem.com) led by our Fingerhut and Orchard Portfolios. This position falls under the Fingerhut – a long-standing fintech company. Check out www.fingerhut.com to see who we are and what we do for our customers. Fingerhut fuses our extensive years of data modeling and real-time analytics through machine learning to provide flexible payment options for our valued customers looking to establish, build, or rebuild credit. Qualifying customers use their accounts for e-Commerce purchases at fingerhut.com for everything they and their family need across a broad selection of national brands.

At Fingerhut, you will enter a culture that encourages team members to be bold and courageous. A culture that is zealous in pursuit of our mission to help our customers live a better financial life. In this culture, our team members find opportunities to stretch themselves, have a voice that is valued and is listened to have a sizeable impact on the business, work cross-functionally and collaboratively. We are continually innovating and improving, challenging ourselves to take risks, learn from mistakes, and celebrate success as a team. We also grow careers, giving employees on-the-job stretch assignments, lateral moves to expand knowledge bases, and promotional opportunities that help to accelerate development.

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