ABOUT THE FLOCK

To achieve our goals for the successful launch of our investigational gene therapy for Sickle Cell Disease (lovo-cel), we are expanding the marketing organization with the creation of a new position: Director, SCD Marketing, with a focus on launch/market preparation. The position will report to the Brand Lead, Sickle Cell Disease, and will be an integral role on the brand team ensuring that content development and execution are supportive of the brand strategy. This position will work across HCP and patient stakeholders as well as across all channels.

HOW YOU'LL FLY

You'll help to bring more patients their bluebird days by:

• Leading deep understanding of the evolving disease, product and competitive landscape including market insights and emerging clinical data to inform and shape the overall asset commercialization strategy
• Driving the development of core marketing strategies to maximize HCP and patient awareness, engagement, and education while differentiating lovo-cel based on insights from patients, caregivers, and physicians.
• Contributing to overall brand planning process to ensure brand strategies are represented and integrated within critical success factors and key imperatives to support successful launch of the brand across key customers.
• Working with internal and external analytical partners to ensure pull-through of customer insights and market research findings to campaign development, messaging and supporting resources
• Developing and managing relationships with critical stakeholders in Sickle Cell Disease to gain greater knowledge and understanding of the needs of the SCD community
• Managing agency partners, including timelines, budgets and resources while championing promotional materials through the medical, regulatory, legal review process and integrate feedback accordingly to ensure compliant execution
• Collaborating with sales, operations and other teams to develop and evolve a patient at the center strategy – including both traditional means and emerging technologies – aimed at creating a robust 'brand experience' for lovo-cel

WHAT YOU'LL BRING

You're the bird we're looking for if you have:

• Bachelor's degree in a life science; MBA, or advanced degree, preferred but not necessary
• 7+ years in the pharmaceutical field (can include market insights, sales, marketing, etc) with 4+ years' experience in a bio-tech marketing role, preferably in rare disease (specifically Sickle Cell Disease, Hematology, Cell and Gene therapy, or Transplant)
• Demonstrated expertise in HCP marketing, and at least 1+ years of patient marketing.
• Experience in high science, competitive market, required.
• Product launch experience, strongly preferred
• Strong organizational and project management skills, demonstrated ability to successfully drive a project to completion
• Solutions-oriented, strong analytical and presentation skills.

Preference for this role to be hybrid (Somerville, MA), however remote candidates within the US will also be considered.

Travel: as required by business. 20-25% if local, and up to 40% if remote. Occasional weekends for Medical Congresses, Advisory Boards, etc.