Job description
Job Description:
Scholastic Book Fairs are wondrous in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Fairs bring entire communities together.
At Scholastic Book Fairs, we bring “the best school day of the year” in 110,000 unique pop-up shops annually. Irresistibly defying expectations of how one must act in a library, Fairs raise over 200 million dollars in books and resources for schools that host Fairs. And we’re just getting started…
We’re here to deliver an experience that inspires kids toward greatness. In everything we do, we are committed to ensuring every kid, parent, caregiver, teen/tween, book fair organizer, and employee feels seen, respected, and welcome as part of the Scholastic Book Fairs family.
This is a fantastic opportunity to work with beloved IP, like Harry Potter, Hunger Games, Captain Underpants, Bad Guys, and research, explore, and discuss the most exciting trends in culture, kids, and literacy.
The Director of Marketing will have a passion for kids' retail experiences, thrive working collaboratively with creative and production teams, and be intent on maximizing transactions at the Fair through insights-informed decision-making and strong partnership with Publishing, Product, and Merchandising teams.
Does this role give you Goosebumps? Then jump on your Firebolt and join us!
KEY RESPONSIBILITIES
Develop strategic marketing plans to increase book product transactions at 110,000+ Book Fair retail events.- In close collaboration with the Product, Merchandising, and Creative teams develop and produce the seasonal Scholastic Book Fair retail experience annually with a strong emphasis on Product advertising.
- Build and maintain a Fair Experience Marketing playbook and Product Priorities calendar.
- Develop Book Fairs' scope of involvement in campaigns supporting Scholastic publishing and Scholastic Global Brands publishing priorities (known internally as Cross Channel Marketing).
- In partnership with Marketing Operations, inform the allocation of a multi-million dollar production budget of all Fair retail environment marketing collateral.
- Oversee the quoting process with the Manufacturing team, requesting quotes and confirming the budget.
- Function as the division's authority on scholastic-published, externally published, and licensed book products.
- Direct Project Management team on routing and approvals.
- Provide direction on content for the production of Trailers to promote books available for purchase at the Fair.
- Manage additional staff, including the team managing Scholastic Book Fairs’ Author Visit Programs.
- Lead resolution of customer and field issues related to Book Fairs customer-retail experience
- Leverage insights from sales data, consumer insights, customer care data, and digital data to inform decision-making.
- Communicate Marketing plans to cross-functional to stakeholder groups within the Book Fairs division.
Qualifications
QUALIFICATIONS/EDUCATION/SKILLS
Bachelor's degree required in Marketing or related field- 7+ years of experience in a management or leadership role
- Seasoned manager with experience building and implementing strategic plans, facility and leading teams, and driving results
- Exceptional communication skills, written and verbal, with proven ability to collaborate across functions and at all levels
- Strong delegation and time management skills
- Knowledgeable of the evolving consumer communications and brand environment
- Proficiency in MS Office and Google-suite tools
- Excellent communication and problem-solving skills
- Ability to produce and present clear status reports in a convincing and unambiguous manner
Time Type:
Full time
Job Type:
Regular
Job Family Group:
Marketing
Location Region/State:
Florida
EEO Statement:
Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.
EEO is the Law Poster
EEO Scholastic Policy Statement
Pay Transparency Provision
jjbodyshop.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, jjbodyshop.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, jjbodyshop.com is the ideal place to find your next job.