Job description

Job description

We are a 10 person digital advertising and marketing company located in the Washington DC area. We are looking for a results-driven Digital Strategist with experience developing and executing digital strategies, including paid search (SEM/PPC), paid social, e-mail marketing and/or SEO campaigns, along with experience in social media management, marketing and content. Exceptional communication skills, attention to detail and a “can-do” attitude are essential for success in this role.

In this position, you will be integral in the development and execution of SEM, paid social, and other digital marketing communication strategies for the agency’s clients. This involves everything from performing marketing strategy, campaign conceptualization, creation, development, implementation, monitoring & reporting.

• Work directly with clients and internal teams to develop cross-channel paid and organic marketing strategies and recommendations
• Advocate for the strategy in cross-functional team discussions and planning, with a strong understanding of the client, industry, and integrated opportunities
• Launch and optimize campaigns across a wide variety of paid social, search, and programmatic ad platforms
• Collaborate with our digital strategy team to identify key performance indicators and optimization requirements
• Assist in writing impactful ad copy and landing page content, conceptualizing creative for advertising, social media and email.
• Monitoring social media accounts, which includes posting, creating content calendars and engaging in two-way interactions.

Qualifications

• Excellent interpersonal and communication skills with an outgoing, engaging approach to people
• Ability to think critically and problem solve even when you might not be the subject matter expert on the case
• Attention to detail, dedication to quality assurance and thorough follow-through
• Client relationship and retention skills
• Understanding of Project Management tools – we currently use Monday.com and Hubspot
• Experience working on an open-source CMS (WordPress)
• Experience with marketing automation (HubSpot preferred)
• Experience with PPC and SEM

Job Type: Full-time

Salary: $50,000.00 - $62,799.00 per year

Benefits:

• Health insurance
• Paid time off
• Professional development assistance

Schedule:

• Monday to Friday

Supplemental pay types:

• Commission pay

COVID-19 considerations:
We are a virtual company

Experience:

• Marketing: 2 years (Required)

License/Certification:

• Google AdWords Certification (Preferred)

Work Location: Remote

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