Digital Marketing Specialist - Full-time

Full Time
Memphis, TN 38133
Posted
Job description

Responsibilities

Lakeside Behavioral Health System provides an excellent opportunity for those seeking to be part of a team-oriented and compassionate organization. Our staff tell us that our team is their number one reason for working at Lakeside, although we offer competitive compensation, excellent comprehensive benefits, opportunities for advancement, tuition assistance, and paid time off.

Since 1969, Lakeside has been the premier provider of specialized behavioral health and addictive disease services in the Memphis and Mid-South region. The 365-bed facility is one of the largest free-standing psychiatric hospital in the United States. We are located on a serene 37-acre campus in northeast Shelby County, serving as the setting for the treatment for children, adolescents, young adults, adults and seniors. Lakeside’s comprehensive programs treat disorders such as bipolar disorder, psychological trauma, depression and anxiety, mental illnesses and addictive disease disorders such as alcoholism, drug addiction and substance abuse.

Job Description

The Business Development Representative- Digital Marketing Specialist provides Sales, Marketing, and Customer Service activities within the Marketing Department. The primary objective of the Business Development Representative – Digital Marketing Specialist is to design, create and deliver marketing programs to support expansion and growth of company services, products and brand. The Business Development- Digital Marketing Specialist develops and manages a variety of digital assets, marketing campaigns, digital touch points and owns maintenance of analytics, metrics and campaign reporting. The Business Development Representative – Digital Marketing Specialist also cross-trains to participate in the Account Management system, assessing the needs of the customer and making the required number of marketing contacts to each account, in order to develop and maintain a long-term referral relationship which will generate a continuous flow of admissions to meet hospital census objectives. He/she plans events, provides tours, performs referral source in-services, acts as a liaison between the Referral Source and the hospital, and seeks out new business development opportunities for the hospital.

This opportunity provides the following:
  • UHS is challenging and rewarding work environment
  • Growth and development opportunities within UHS and its subsidiaries
  • Competitive Compensation
  • Excellent Medical, Dental, Vision and Prescription Drug Plan for full-time and part-time positions
  • 401k plan with company match for full-time and part-time positions
  • Generous Paid Time Off

Qualifications

Job Requirements

Education:
Master’s degree in Marketing, Business or Communications preferred; Bachelor’s degree in Marketing, Communications or Journalism required.

Experience:
Prior marketing and/or sales experience within a behavioral healthcare setting preferred.

Licensure/Certification:
Google Analytics Certification preferred.

Knowledge: Deep understanding of digital marketing and experience delivering a variety of digital assets. Experience managing successful social media campaigns and a solid understanding of social and e-mail marketing. Must be able to work under deadline pressure and manage multiple projects across multiple lines of business. Prefer knowledge of the Memphis and Southwest Tennessee behavioral health marketplace, insurance plans and target markets.


Universal Health Services (UHS)


One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $11.6 billion in 2020. In 2021, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; in 2020, ranked #281 on the Fortune 500; and listed #330 in Forbes ranking of U.S.’ Largest Public Companies. Headquartered in King of Prussia, PA, UHS has 89,000 employees and through its subsidiaries operates 26 acute care hospitals, 334 behavioral health facilities, 39 outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located in 38 U.S. states, Washington, D.C., Puerto Rico and the United Kingdom.


At UHS and all its subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. Additionally, recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting our Compliance Hotline at: https://uhs.alertline.com or 1-800-852- 3449.


EEO Statement
All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.

Notice
At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skillset and experience with the best possible career path at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you are suspicious of a job posting or job-related email mentioning UHS or its subsidiaries, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449.

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