Job description

Choose your next journey as Digital Marketing Specialist with Millennium Trust Company and join a culture that empowers and where you can innovate. You will be celebrated, you will be challenged, and you can aspire to inspire. You are more than a colleague here; you are part of a COMMUNITY that goes ABOVE and BEYOND professionally and personally to make a difference.
Don’t meet every single requirement? Here at Millennium, we believe there is NO “PERFECT” candidate and want to encourage applying even if all the requirements listed aren’t met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Millennium Trust is the place for you! We look forward to receiving your application! Check out a video on our Company Culture! Millennium Trust Culture
HOW YOU WILL SOAR:
The Digital Marketing Specialist role will support the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels attract traffic to the company website and promote online presence. The incumbent’s primary responsibilities will include collaborating with the Sales, Client Service, and Technology teams to understand the audience and objectives for each assigned digital marketing initiatives. The role will also assist in leading and the planning and execution of email marketing, mobile marketing, and content promotion. The ideal incumbent will be highly enthusiastic, proactive, and able to take initiative.
General Responsibilities

• Assist with SEO/SEM projects and tasks

• Provide support for new digital marketing projects/initiatives as necessary

• Develop, curate and deploy compelling content to attract visitors and promote Millennium Trust

• Collect and analyze online statistics to optimize our website

• Identify marketplace trends and best practices to optimize online marketing performance

• Assist in digital weekly calls, recommend tests for campaigns, and work with business lines to gather copy and creative

• Overall implementation across the public websites

Paid Media Management and Support

• Actively partner with the Marketing team and agency partners to develop and execute paid search and social media plans for respective business lines

• Develop test plans that allow for rapid iteration, monitor results, and communicate to cross functional teams, including campaign budget pacing, bid optimizations, A/B Split testing, and monthly reporting

• Set up paid media campaigns: develop keyword lists, create ad groups, write ads, set up targeting and create audience segments with paid search platforms

• Identify paid search, social trends, and improvement opportunities

• Develop meaningful ways to implement into campaign strategies to drive ROI

• Work closely with assigned agencies, Technology, and Finance teams to ensure all tracking is in place and is working properly

• Provide continuous analysis and performance reporting on digital media investment and recommendations for new opportunities across different paid channels

• Track advertising campaigns, reporting against performance, and work closely with the agency partners to identify areas of improvement and adjustments to optimize campaigns in real time

• Manage data hygiene across all channels to ensure proper UTM tracking

Marketing Automation Support and Execution

• Work closely with Marketing business lines to execute on campaigns that are built on the Marketing Automation platform

• Help build the strategy and execute in all marketing channels (e.g. email, push, social, paid, media and other developing channels), especially in mobile messaging products (push, preference center, etc.)

• Other duties as assigned

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor's Degree in Marketing, Communications, Advertising, Public Relations or related field

• Certifications: Certifications in Google Ads and paid social media platforms preferred

• 3-5 years of applicable experience

• Familiarity with various analytics platforms (Google Analytics, Google Ads, etc.) to monitor return on investment of media buys, competitor data and ROI

• Experience with Content Management Systems for website (Adobe Experience Manager, Druple, etc)

• Organized and capable of managing multiple projects and project managing several stakeholders

• Ability to create, execute, manage, and analyze a variety of paid search and social media campaigns across multiple business lines

• Strong creative, analytical and problem-solving skill set, with the ability to work within a team environment while handling multiple projects

• Adobe Creative Suite experience a plus

• Experience managing campaign deadlines and communicating performance and ROI across teams

• Strong written and verbal communication skills

• Ability to think analytically and creatively with a willingness to experiment

• Strong attention to detail and organizational skills

• Experience working with Salesforce and Marketing Automation Tools

• Familiarity with various analytics platforms (Google Analytics, Google Ads, etc.) to monitor return on investment of media buys, competitor data and ROI

• Proficiency with Microsoft Office; particularly, Word, Excel and PowerPoint

• Technology and digital product savvy

MILLENNIUM TRUST COMPANY is a rapidly growing, leading financial services company offering specialized retirement and institutional services and recently acquired PayFlex, a consumer directed benefits provider, to create a personalized, holistic approach to financial wellness. To that end, we provide a diversified multi-product business with a holistic focus on financial wellness. Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture.
We have been recognized for our tremendous growth on lists, such as Crain’s Fast 50 and Inc. 5000, as well as our dedication to our customer’s wellbeing receiving the 2021 Gallagher Best-In-Class Employer and the 2020 Greater Oak Brook Chamber of Commerce Exceptional Service Award.

Job Type: Full-time

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