Digital Marketing Specialist

Full Time
Pittsburgh, PA 15212
Posted
Job description

Bottom Line Up Front:

ERIN is one of the fastest-growing startups in Talent Acquisition and boasts a 500% year-over-year growth rate. ERIN is seeking to expand its marketing team with several new hires. We like to make great software, help people solve problems, and do cool startup stuff.


What’s so good about ERIN (the company, not the person)?

  • Premium Healthcare, Dental, and Eyecare are included at no out-of-pocket expense.
  • Unlimited vacation.
  • Hybrid or Remote
  • Full-time employees are eligible for our stock options program.
  • 401k with match

Summary

We are looking for a Digital / Paid Advertising Specialist with experience managing paid advertising campaigns across multiple platforms including Google Ads, Facebook, and LinkedIn ads.

Responsibilities include Strategizing, executing, and managing paid advertising campaigns from conception to creation to execution and analysis. The Digital Marketing Specialist will design ads, place targeted consumer ads on Search engines, Social media, or other digital media platforms. Additional duties to optimize strategies and implement different versions for different markets based on ad campaign performance.


Digital Marketing Specialist Responsibilities

  • Continuously measure and optimize campaign performance, while also establishing benchmarks and recommending future tests.
  • Developing marketing strategies and marketing plans to support and achieve business objectives.
  • Preparing paid advertising performance reports.
  • Keeping track of ad spend and conversions.
  • Providing ongoing campaign management to ensure optimal performance and delivery of campaigns.
  • Composing, launching, and optimizing social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools.
  • Developing and analyzing objective-based and data-driven digital ad campaigns.
  • Conducting A/B testing to optimize ad performance.
  • Other duties as assigned by Marketing Team.

Technology we use:

HubSpot CRM, Slack, Gmail, Zoom, etc.


Experience:

While at least 2+ years of marketing experience in SaaS products is preferred.


Location:

Pittsburgh is preferred because we just spent a bunch of money on a cool office (riverfront with a golf tee on the roof deck… yeah, we’re that kind of company).


Timing:

For Immediate Hire

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