Why Concord Direct:

Want to feel good about the work you’re doing every day? You will at Concord Direct. It’s our passion to help nonprofits exceed their goals, grow their direct response programs year-over-year, and help more people, animals, and habitats. As an employee, you’ll be proud of the work you’re doing to drive positive change in the world by empowering the work of our clients.

About This Position:

We’re looking for a Digital Marketing Specialist to execute digital fundraising and marketing campaigns for our nonprofit clients. You will plan, launch, track and optimize digital paid media campaigns based on the team’s guiding strategies and target benchmarks. You will monitor the performance of digital campaigns and report/interpret key metrics on a regular basis to fuel adjustments and continuous improvement. There will also be some hands-on execution of email campaigns and coordination with contractors in similar roles on an as-needed basis.

By creating highly effective campaigns, the Digital Marketing Specialist will play a crucial role in helping nonprofits spread awareness, inspire generosity and change the world through their missions. This role requires significant initiative, project management skills, highly effective communication skills, and both independence as well as a desire to collaborate for the best results. It is a fast-paced, hands-on, highly tactical job working closely with teams running digital fundraising programs. This position reports to the Director of Digital Services within the Agency Strategic Services division.

We are looking for you to bring knowledge in the following areas:

• Digital Marketing: You’ve executed successful digital marketing campaigns and understand best practices, preferably with specific experience in fundraising and cultivation.
• Facebook Ads Manager and Google Ads: You’re no stranger to budget management and bid strategy; audience, placement, and keyword management and targeting; and conversion tracking and remarketing.
• Familiarity navigating and managing Google Marketing Platform: You will be comfortable with Google Ads, Analytics, Data Studio, Optimize, Tag Manager
• The social media landscape: You’ll bring additional knowledge and awareness of the inner-workings of social media platforms and media service providers (Instagram, Twitter, YouTube, LinkedIn, Spotify, TikTok)
• General Email Service Provider and CRM experience: You are familiar with Email Service Providers and CRMs (Luminate, Marketing Cloud, HubSpot, Engaging Networks, EveryAction, Raiser’s Edge)
• Web/Email functionality and QC: You’re capable of providing quality assurance review of web and email functionality and rendering (Email on Acid, Litmus, and Browserstack)
• Bonus points: It’d be great if you bring SMS experience as well (Twilio, Upland)!

You’ll spend your days focused on:

Campaign Planning: Research, Strategic Alignment and Tactical Knowledge

You’ll work to understand and interpret our client’s digital campaign needs to help the team define scopes of work, as well as provide the team with insights around expected performance, relevant trends, budget recommendations and other considerations that will be helpful during campaign planning. You’ll communicate about potential issues and platform changes to appropriate parties, moving forward with agreed-upon solutions. You’ll have the chops to document the plan for paid media campaigns in campaign briefs to ensure clarity, alignment and approval prior to campaign creative development and execution. And, of course, you’ll review overall strategy and creative direction in campaign briefs and provide helpful feedback to various team members.

Campaign Execution and Implementation:

You’ll create, set up and deploy paid media, email, and SMS campaigns on behalf of our nonprofit clients, under the topline guidance of the Director of Digital Services and our Account Directors. You’ll be comfortable managing small-to-large paid media budgets through bidding and allocation of spend – and Google Grants knowledge is a big plus. You’ll be able to help teams refine the target audiences, taking a deep dive into segmentation and classification where needed. You’ll leverage an understanding of HTML/CSS, template design, and email production as an in-house back up for our contractors. As a true team player, you’ll provide guidance to our creative team on ever-evolving image, copy and CTA requirements, specifications and best practices, as well as capture final ads in screenshots for future reference and results presentations. Finally, you’ll play a large role in developing consistent campaign reporting, ensuring our performance analysis is easily translatable and actionable for key stakeholders and clients.

Continuous Improvement and Optimization

You’ll always be on your game, actively monitoring results, pointing out potential issues, and adjusting placements, rotations, and spend to align with our strategic direction and performance goals. You’ll make tactical recommendations to key internal stakeholders. You’ll develop and foster relationships with digital channel and vendor representatives in order to be the first line of support for the account teams. You’ll ensure our projects and campaigns are codified appropriately across platforms so we can maintain visibility into campaign performance. You’ll advocate for opportunities to improve efficiency in our processes and project management by working with coordinators to keep production moving. We’ll welcome you to contribute ideas during our annual “big picture thinking” innovation process for client work – the Creative Playbook. And as a person in our rapidly-changing field, you’ll get to participate in the iterative development of new digital service offerings by proactively offering ideas and feedback.

Meetings and Communication

You’ll be a key attendee in our digital department meetings to cultivate and deepen your understanding of our clients, digital campaigns, obstacles, and technical requirements, plus keep an eye on capacity and timeframes with contractors and partners. You’ll attend internal client status meetings to confirm timelines of digital campaigns, monitor the schedule, and check in with team members, contractors and partners (in addition to using Trello, Google Drive, Slack, Zoom and email to communicate updates). We’ll also depend on you to complete quality control procedures and coordinate revisions for emails our team produces, with other team members as back up when necessary.

Your experience will mean:

• You’re dependable. As the key player ensuring the successful launch and optimization of our digital paid media campaigns for fundraising clients, you’re someone our team can count on to be on top of your work and quick to raise issues that need speedy resolution.
• You consider things from all angles. You have the valuable ability to consider many in-the-weeds details while planning and launching campaigns, like technology, platform strengths/limitations, timing, budget, audiences, goals, creative direction, performance expectations and resources.
• People trust you and you enjoy collaboration: You’re a real team player on whom Account Directors, Coordinators, Strategists, Creatives, Producers, and Engineers can depend. It’s important to you that you’re aligned with the big picture and incorporating adjustments and feedback, even while working independently to get the job done.
• You’re motivated. You take immense pride in the collective impact we’re making for nonprofit clients. You are energized working with kind, hard-working people who are experts in their fields.
• You’re a life-long learner. You are dedicated to learning and adopting new marketing tactics in a constantly-evolving field and enjoy educating our internal team and our clients about emerging trends and platform changes that will impact their digital programs.
• You work well remotely. We welcome applications from candidates across the country who are comfortable working 100% remotely. Please note that most of our clients work on Eastern Time.

Are you the one we’re looking for?

You’ll have 2-4 years of experience executing digital marketing campaigns, preferably for a nonprofit organization or an agency. We’d prefer you to have a Bachelor’s degree in Digital Media, Communications, Marketing, Advertising or other discipline with conveyable knowledge, but will consider people who bring any relevant background to the position.

What’s in it for you?

We offer a comprehensive benefits package including medical and dental, a company wellness plan, paid time off, paid holidays, paid volunteer time, a values-led rewards and recognition program, a casual and collaborative work environment, and much more!

Culture Matters: Diversity, Equity and Inclusion

At Concord Direct, we believe that it takes diversity of thought, culture, background, and perspective to develop the most powerful and successful solutions for our nonprofit clients. Guided by our company values—curiosity, commitment, collaboration, community, integrity and innovation—we work to foster an environment where people thrive because of their differences, not in spite of them. We aspire to be more diverse, and welcome applicants from all walks of life. If you believe you exemplify our values and want to help us build a more inclusive, diverse and equitable work environment, we encourage you to apply.

Concord Direct is an equal opportunity employer and we are committed to fostering a culture of diversity, equity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

Ready to Apply?

Please email resume, salary requirements, and a letter telling us why you are perfect for this job to resumes@concorddirect.com. No phone calls please.