Job description

Description - External

Reporting to the Director of Integrated & Digital Marketing, designs, implements and measures marketing tactical programs across all channels, to meet Temple Health clinical, research and academic objectives.

Responsibilities:

- Designs tactical plans based on objectives, audiences, creative assets and budget
- Oversees implementation of and/or directly implements tactical plans, in collaboration with clinical, administrative, marketing, communications, key account managers and business development teams, to ensure timeline and budget compliance, messaging consistency, and customer focus.
- Develops and/or contributes to development of digital marketing campaigns in order to ensure best practices are followed.
- Measures, analyzes and reports on impact of tactical plans - Adjusts tactical programs based on results measurement to continually improve marketing ROI performance - Identifies, assesses, implements and evaluates new marketing tactics to improve marketing mix and marketing lead generation/ROI performance - Oversees the Customer Relationship Management application on behalf of the marketing department
- Functions as the organization’s subject expert on the attributes and weaknesses of all marketing channels
- Oversees relationships with various traditional and digital media agencies
- Manages all digital marketing programs for services lines and entities including paid search, paid social media, digital display, online video, and other emerging tactics.
- Works together with marketing leadership, Temple Access Center, and other scheduling resources to support a positive experience for new patients.
- Under the supervision of the director, builds and tracks annual service line budgets

Education
Bachelors Degree : in relevant field (Required)

Experience
5 Years experience developing, implementing, tracking and optimizing multi-channel marketing tactics (Required)
5 years of experience in a health care marketing environment (Required)
General Experience with physician and consumer referral behavior (Required)
Proficiency with CRM and marketing automation applications (Required)
Proficiency with a variety of digital marketing tactics (such as paid search, paid social, programmatic, etc.) (Required)
Proficiency in planning and evaluating multi-channel media campaigns (Required)
40 Hours Per Week / 8:30 am to 5:30 pm

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Experience:

• Marketing: 5 years (Required)
• Healthcare Marketing: 5 years (Required)

Work Location: Hybrid remote in Philadelphia, PA 19118

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