About Us:

Exciting Opportunity in the Fitness Franchise Industry!

HOTWORX - A 24-Hour Infrared Fitness Studio offers the first ever combination of 3-dimensional training. HOTWORX combines Heat (dimension 1), Infrared Energy (dimension 2) & Exercise (dimension 3) to help members flush toxins, tone up, and torch calories among numerous other benefits from infrared. Our studios offer 24-hour access to virtually instructed workouts ranging from HOT Yoga to Hot Cycle, Hot Buns, Hot Barre None and more. Our exclusive workouts are done inside of our patented HOTWORX sauna in a semi-private environment, suitable for all fitness levels to give members MORE WORKOUT IN LESS TIME! If you are looking for a career where you can become a part of an organization focused on helping members feel and look their very best then look at HOTWORX.

Mission:

To oversee, develop and execute creative projects from concept to execution for HOTWORX and SOL SPA. This role will translate marketing objectives into clear creative strategies that propel key performance indicators.

Responsibilities (include but not limited to the following):

• To create and develop high-quality digital and print content that promotes growth for the HOTWORX & SOL SPA brands.

• Creates content for Facebook, Instagram, HOTWORX.net and SOL-SPA.net. Including but not limited to Websites, Blogs, News Articles, Press Announcements, YouTube, and all digital, or other ad campaigns.

• Creates new innovative content (video, photos, graphics) to increase brand awareness, generate new leads with a hyper-focus on cost per lead (CPL) for both potential members and potential franchisees, increase engagement and maximize retention of current and potential customers/members.

• To improve the branding and marketing efforts with creative content that drives fast-growing dynamic campaigns.

• Work directly with the Marketing Director of Lead Generation, and the Executive Marketing Director - Franchise Recruitment, Web Development & PR to create content for all marketing and advertising needs.

• To ensure social media, digital, and print marketing content helps drive engagement, brand awareness, and membership sales.

• Acquiring, managing, and maintaining model release forms.

• Coordinates video and photo shoots, planning, coordinating talent, scripting audio, art directing on set & editing with videographer/photo editor collaboration with Marketing Directors, other corporate employees, franchisees, and franchise location staff as needed. Must manage all products, gear, and apparel needed for all shoots.

• Responsible for creating HOTWORX and SOL SPA products, gear, and apparel design.

• Translates creative direction and digital content needs into engaging and effective concepts, while ensuring tone and style are consistent with brand requirements.

• Collaborates with the Marketing Department to create digital content as needed for the monthly marketing & advertising campaigns for SOL SPA and HOTWORX locations, workout video releases, Virtual Instructor Competition, VI Competition TV Show, and any Franchise Sales Marketing efforts.

• Analyze digital content of ad campaigns and website, specifically videos, and images to measure performance trends based on the number of leads generated.

• Create monthly challenges and all supporting marketing assets.

• Work directly with contracted graphic designers to create graphic design needs for the production of digital, and other marketing content.

• Utilizing Virtual Instructors to create content for social media, HOTWORX.net website, and other marketing channels including videos and still images.

• Works with the Marketing Department staff to create digital content for all HOTWORX and SOL SPA corporate channels.

• Organize and manage all custom graphic requests with franchisees and designers.

• Manages quarterly content calendar and related deadlines to meet production/launch deadlines.

• Research and stay current on industry, social media, and digital marketing trends.

• Stay up-to-date on video and photography production and post-production trends.

• Curating positive, uplifting stories and reaching out to those contacts to create marketing content for both brands. Build a brand community to maintain retention and enhance franchise location engagement with customers.

• Identify and develop content and collateral to enhance brand awareness and improve brand reputation.

• Manage print vendor(s) and update/create all marketing collateral in the HOTWORX & SOL SPA print collateral library.

• Responsible for management of creative assets and resources made available to the franchise locations and any internal resources available for the Marketing Department and Approved Vendors.

• Involvement in the annual HOTWORX Virtual Instructor Competition includes but is not limited to: strategy and creative assets for franchise locations to promote the Application Round and corporate ad strategy, participation in judges panel, directing Photo Shoot portion of Final Round, introducing Outdoor Workout, hosting VI Competition Championship. Creative Manager is also responsible for the production, advertisement, and promotion of the VI Competition TV Show.

• Utilizes strategic thinking, prioritization skills, troubleshooting, and the ability to manage multiple concurrent projects to fulfill responsibilities as needed.

Skills/Qualifications:

• Bachelor’s Degree in marketing, advertising, fine art, design or relevant field (franchising experience is a plus but not required)

• 2+ years’ experience in strategic marketing

• Proven experience and success as a creative marketing professional

• Hand-on experience in the creative process, marketing, graphic design and brand development

• Extensive knowledge of marketing strategies and best practices

• Proven ability of Advanced Copyrighting and Communications

• Google “G Suite” Applications

• Strategic Planning and Project Management Skills

• Proven ability of critical thinking and attention to detail

• Executes strong writing and proofreading skills, impeccable spelling, grammar, and punctuation

• Ability to work with people of varying backgrounds and experiences

• Knowledge of and experience using Adobe applications is a plus but not required

Work Schedule:

• Monday: 8:30 – 5:00 PM CST (In-Office at Corporate Headquarters if you live in Jefferson/Orleans/Plaquemines Parish)

• Tuesday - Friday: 8:30 – 5:00 PM CST (remote) *Working remotely is subject to change at the discretion of the CEO.

• Some projects and events may require longer hours (ex: biannual photoshoots, annual convention, etc.)

• Some projects and events may require travel (ex: workout video shoots, on location photo shoots, annual convention, etc.)

• There will be some requirements to come in early and stay late during the work week, which includes but is not limited to annual conventions.

Compensation:

• 
  Salary + Commission structure based on experience

Benefits:

• 80% Employer-paid benefits for employee, which includes medical, dental, and vision
• 401(K) contributions and eligible for Aflac opportunities
• Unlimited access to HOTWORX and SOL SPA locations worldwide
• Vacation and personal days
• Paid holidays

While we are looking for a go-getter who is eager to take initiative and will get the job done, we also provide training and support for success.

If this opportunity gets you excited, be sure to apply today!