What Will You Be Doing?

• Reports to the Lead Brand Strategist for Abercrombie and Fitch and abercrombie kids
• Assist in developing year-long and seasonal brand/product strategies and campaigns through active participation in seasonal and annual planning brainstorms and work sessions as well as completing all necessary pre-work (ex creating calendars, pulling together customer insights)
• Guide strategies through workstream through close partnership with channel and creative teammates
• Responsible for kicking off data/insights and marketing research via Data & Analytics teammates as necessary inputs into marketing planning efforts, ensuring we stay close to the customer and understand their changing behaviors and perceptions across brands
• Understand and constantly re-evaluate the customer mindset to solidify brand relevancy, and build effective campaigns that put customers at the center – be the expert in our men’s customer, women’s customer, parent customer and kid customer
• Deeply understand merchant priorities and can translate those into business driving, customer-centric marketing campaigns
• Work to develop new and unique ways to authentically get in front of core demographic across Abercrombie and Abercrombie kids
• Support execution of digital and IRL activations and events as ideated in campaign development processes
• Assist in partnership and engagement with our non-profit and brand partners as they relate to external marketing efforts
• Represent the brand with professionalism through all interactions internally and externally
• Key partners: Marketing Channel Strategists, Marketing Operations, Marketing Creative, PCM, Merchandising, Data & Analytics, Research & Insights, Global Promotions, Legal, Corporate Philanthropy, Diversity and Inclusion, Corporate Communications

What Do You Need To Bring?

• Bachelor’s Degree or related experience
• At least 2 years' experience in the brand strategy and/or activation space, agency or brand side
• Ability to handle competing priorities, multiple projects, and deadlines
• Ability to be resourceful and create paths where one may not knowingly exist
• Demonstrated ability to team up with multiple cross-functional groups
• Ability to consistently produce high quality accurate work
• History working alongside social, influencer and/or PR teams is desirable

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive Bonus Program
• Paid Time Off and Work From Anywhere Flexibility
• Paid Volunteer Day per Year, allowing you to give back to your community
• Merchandise Discount
• Medical, Dental and Vision Insurance Available
• Life and Disability Insurance
• Associate Assistance Program
• Paid Parental and Adoption Leave
• Access to Carrot to support your unique parenthood journey
• Access to Headspace dedicated to creating healthier, happier lives from the inside out
• 401(K) Savings Plan with Company Match
• Opportunities for Career Advancement, we believe in promoting from within
• A Global Team of People Who'll Celebrate you for Being YOU

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

Notice (For Colorado, New York, and California): The recruiting pay range for this position is $47,000 - $65,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.