Job description

Job Title : Web Content Designer - Level 4

Duration: 12+Months

Location: 450 Columbus Blvd., Suite 1202Hartford,Connecticut 06103-0000

Experiences Required for This Role

Content Development – At least 3 years of measurable experience in the following:

• Developing a content strategy that guides the creation of clear and well-structured content for the product or service
• Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Developing content for blogs, articles, webpages, , and ”how to” guides
• Implementing core content goals that will capture attention and promote engagement from the target audience
• Repurposing content in new ways to reach new audiences through multiple channels
• Assisting the marketing team in developing content for advertising, social media, and email campaigns
• Proofreading content for errors and inconsistencies
• Developing content using the best-practice principles of digital content design

SEO and analytics – At least 3 years of experience with the following:

• Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
• Creating headlines and body copy that utilize data from keyword research to help capture audiences
• Discovering and developing proper KPIs and implementing ways to measure content success
• Using research and analytics data to make sure content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:

• Identifying customers’ needs and recommending new content to address gaps in our current content
• Optimizing and categorizing content to align with an information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content to reflect how users like to engage with online material and address how they access material through different devices
• Setting up governance models that support the maintenance of content after publishing
• Maintaining content to ensure it’s discoverable, relevant, and always updated

Knowledge, Skills, and Ability

Content Development

• Knowledge of content management systems
• Excellent writing and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• Effective communication skills
• High emotional intelligence

Job Type: Contract

Pay: $80.00 - $85.00 per hour

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Web design: 10 years (Required)
• CSS: 10 years (Required)
• HTML5: 10 years (Required)
• Content development: 9 years (Required)
• SEO and analytics: 6 years (Required)
• Content Optimization and Governance: 5 years (Required)

Work Location: Remote

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