• Drive Ecommerce Marketplace Leadership. Lead the design and delivery of an exceptional customer experience in the digital channel that is intuitive, seamless and engaging—one that allows Metagenics prospects and customers to be educated and inspired and provides for tailoring and self-service to individual customer needs.
• This role will develop and activate the company’s digital demand generation and consumer Ecommerce strategy, with full P&L accountability for Metagenics.com, Bariatricadvantage, Baritasticstore.com and Amazon.com. We need someone who brings a “growth hacker” mentality and a laser like focus on incremental and profitable growth.
• Oversee the team that is charged with driving the success of the brand’s Direct to Consumer business operations through digital marketing, forecasting, budgeting, P&L accountability, site management, site merchandising, and Ecommerce analytics.
• In partnership with other internal teams, help manage effective merchandising and product stock levels to drive improved decision making related to product assortment and the promotional calendar.
• Work with our internal teams to provide business requirements, business cases, and marketing perspective for new online initiatives including site enhancements, site experience improvements, personalization, and the customer shopping experience across all online channels to effectively and profitably increase traffic, drive conversion, and enhance AOV, LTV and engagement while managing CAC and CAC:LTV optimization
• Provide input to senior leadership to help shape and inform the Annual Operating and Sales Plan for owned and marketplace Ecommerce, including commitment to a range of internal KPI’s. The Ecommerce plans must embrace and support the broader corporate growth agenda.
• Manage external Agency partners with an eye to performance and continuous improvement and enhancements
• Collaborate with Americas field sales team and channel marketing team to create an industry leading shopping experience that bridges the gap between physical and digital merchandising
• Coordinate efforts with our Brand and Digital Marketing team so the approach and branded messaging online is integrated, consistent, and optimized for success.
• Ensure the communications, messaging, promotional calendar, offers, etc. are fully consistent and integrated across all digital channels and aligned with overall marketing direction and objectives.
• Assist in development of our 360° go-to-market planning for new product launches.
• Oversee the activation of a comprehensive content strategy designed to improve SEO results and rankings, drive awareness, consideration and ultimately preference for the Metagenics and Bariatric Advantage brands and products
• Deploy specific demand generation tools in order to enhance digital merchandising and organic search results to accelerate profitable growth. In the case of Amazon, this will require an understanding of their Advertising Console and Amazon DSP
• Data-driven collaboration with other internal teams to improve revenue, OPEX, and inventory forecasting
• Manage and perform competitive intelligence to identify promotional activities based on first and third party data that fit the company’s strategy and positioning

• Cultivate a collaborative, creative, motivating environment that values innovation and talent development
• Inspire and develop a high performing team and gain buy in and partnership to achieve goals with cross functional teams

• Own the ecommerce Budget and P&L; reporting on all levels of data for ROI and KPI metrics
• Manage the financial planning of ecommerce across channels, reporting, and reforecasting sales targets and shifting spend to drive performance while adhering to budgets and goals

• Design A/B testing, improving digital funnels, and increasing conversion rate

• Experienced with marketing analytics and measurement evaluation being able to turn evaluation into media spend optimization

Performance Measures:

• Revenue Growth, Profit & EBITDA
• Digital marketing ROI; Digital Reach, Frequency & Engagement – Traffic, Conversion,
• AOV, LTV, CAC, CAC:LTV profit

What you'll need:

• Recent experience directly managing a DTC storefront or online retail channels with a minimum annual turnover of $20MM+ and developing digital marketing plans to profitably grow that business. Strong Experience with Amazon marketplace. (1P and 3P)
• Experience working within SEO/SEM, Email, Programmatic Display, Affiliates, Retargeting, Social, Mobile, SMS, Content Management, UX, etc.
• “Data-first, data always” thinking, experienced in blazing fact-based pathways through large, complex data sets to uncover the insights that can transform a business or catapult it to that proverbial next level. We need someone with a bias for actionable insights with a robust “test & learn” approach who is quick to pivot as market conditions warrant.
• Direct experience in performing digital Media Mix analysis will be a huge plus;
• Bachelor’s degree is strongly preferred

Skills/Abilities

• Innovative, divergent, and creative thinking (can see the bigger strategic picture)
• Agility (able and willing to wear multiple hats, without hesitation)
• GM-Like (great Marketing and Ecommerce skills, but thinks like a GM)
• Analytical and Strategic (data-driven, but does not need piles of data to pull trigger)
• Strong relationship management and interpersonal skills (high EQ, low ego)
• Communication (clear, frequent, candid, honest)
• Leadership (ability to hire, train, guide a strong team)

About Metagenics:

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First:

At Metagenics, we believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.