Job Description:

Role Summary/Purpose:

The Vice President, Amazon Marketing leads a team of 3 to develop, execute and optimize the marketing plan to drive profitable growth for our credit programs in partnership with Amazon.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Develop growth strategy and initiatives to support annual goals and objectives; manage team members to implement initiatives and measure key success metrics, including but not limited to: account acquisition, activation, usage, and profitability

• Lead efforts to align internally and with the client each year to build our new account and purchase volume operating plan for all credit products

• Partner with Finance to provide guidance with ongoing forecasts throughout fiscal year

• Actively manage our Marketing Fund with Finance and the client to ensure optimal cost/benefit to drive growth

• Manage relationships with key client contacts to create winning growth strategies for new and existing cardholders

• Partner with the broader portfolio support team (CD, Operations, Credit) to ensure execution of all marketing initiatives

• Leverage data and analytic insights to improve segmentation, targeting, marketing communications, and customer experience

• Drive research and competitive intelligence agenda to better understand our customers/cardholders and how our benefits and value proposition meet their needs; revise and adjust benefits and value proposition as necessary based on analytic insights and financial impact

• Effectively manage brand and customer communications in partnership with Amazon’s marketing team

• Partner with Analytics to build and measure effective test designs and build overall test and learn culture for continuous improvement and optimization of marketing campaigns

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 11+ years of marketing experience in the credit card or financial services industry

• 7+ years business experience in roles of increasing responsibility

• 5+ years of progressive marketing experience

• 5+ years leveraging marketing analytics to drive insights and campaigns

• Ability to travel as needed

Desired Characteristics:

• Master's degree (Business or applicable related field)

• 7+ years of experience within the credit card or financial services industry

• Outstanding communications, relationship building, and influencing skills

• Experience working with clients

• Experience in financial services and/or retail environment

• Project Management experience with a record of delivering on time and across functions

• Collaborative style and approach with comfort working in a matrixed, decentralized structure

• Combination of strategic thinking with ability and tactical understanding of how to develop and implement actionable plans to drive business results

Grade/Level: 13

The salary range for this position is 100,000.00 - 200,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group: