Job description
WHO WE ARE
Each year, 2 billion people across the world are limited by physical pain. By helping people live without pain, they are free to do the things they love most with the people they love—and never miss a moment. This is what we do. We create and design new technologies to solve one of the biggest problems in healthcare: taking care of our Physical Health. Sword Health is the world’s fastest growing digital musculoskeletal (MSK) care provider on a bold mission to free two billion people from acute, chronic, and post-surgical physical pain. Our customers include some of the most progressive Fortune 100 and 500 companies, as well as over +1400 other established businesses across the world.
The Sword program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented Sword specialists. Sword’s personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than three years ago, Sword has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone.
This is an opportunity to join Sword during a time of hyper growth and expansion. After our recent $2bn valuation, we’re excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward.
We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at Sword– working alongside great people pioneering novel products and cutting edge technologies.
We are looking for a growth marketing executive to lead the B2B2C team responsible for increasing awareness and utilization of SWORD amongst end-users (members). This person will build and lead a team of Marketing Managers and Growth Marketers to drive and optimize member acquisition, activation and engagement. You’ll partner closely with Customer Success, Clinical Operations, Product, and Analytics to drive SWORD’s mission to deliver the world’s most advanced musculoskeletal care to millions of people using technology.
As a senior leader in the business, you will mentor and grow a matrixed org of marketers, product managers, data/analytics and human powered teams. You will run experiments, campaigns and build new strategies, executing across multiple channels and tactics. The ideal fit is an experienced B2C marketing leader with exceptional aptitude for data, analytics, experimentation, leadership and strategy. You want to use these talents to deliver better health care to those who need it most.
What You'll Do
Build, lead, and mentor a best-in-class growth / member marketing teamDrive our member acquisition and member engagement strategies and results.- Leverage data and insights to drive experiments, unlock new strategies and make creative bets.
- Develop a deep understanding of our product positioning, messaging, and personas to drive awareness, consideration and conversion to its highest potential.
- Partner closely with product, operations and customer success.
- Refine existing capabilities and build new ones that further our competitive advantage by enabling the team with the right processes and systems to scale.
- Work with customers, internal teams, and external vendors to maximize enrollment and drive engagement in SWORD’s product.
- Identify new and optimize existing acquisition, activation and retention channels including email, direct mail, digital marketing, and landing pages.
- Invest in the tools and product roadmap necessary to measure performance and capture quantifiable & qualitative insights for all initiatives.
- Define, drive and measure KPIs for all initiatives.
Who You Are
10+ years experience in growth marketing, 3+ in a leadership position.- You’ve led growth or marketing in a modern D2C brand; digital healthcare and/or B2B2C experience is a plus (but not required).
- You are deeply curious about data, tactics and innovative approaches. Strong analytical ability and savviness with data and leading BI tools like Looker or Tableau; SQL skill is a plus.
- You love building high-performance teams and have experience doing so in a fast paced, rapidly evolving organization.
- You're never satisfied with the status quo - you are always looking for the next opportunity to improve performance.
- You communicate clearly and effectively across teams and levels and maintain cross-functional relationships with stakeholders and teams around the company.
- You can turn incomplete, conflicting, or ambiguous inputs into solid action plans.
- You get hands on when needed to help our teams - you know what it takes operationally day in and day out to bring the strategy to life including implementing technology/tools and analyzing performance.
- You bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.
- Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and achieve a shared understanding and vision.
- Passionate about bringing world-class healthcare to those who need it.
SWORD Health provides equal employment opportunities for team members and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, military status or disability in accordance with local, state and federal guidelines. We hire and promote individuals based on their qualifications for the position to be filled. We are committed to creating a diverse and inclusive workforce.
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