Job description

Tacony Corporation is on the lookout to find their next talented Social Content Specialist. If you enjoy establishing and executing a content strategy for a variety of social platforms, then this role is for you! Being a family centric business for over 75 years, we aren’t just looking for anybody, we are dedicated to finding someone who enjoys what they do, enjoys the people they work with and for, and want to be part of a growth oriented, people first, purposeful organization that is dedicated to the customer and its mission and vision.

What began in Nick Tacony’s basement as a post-war, start-up company 75 years ago has since grown into an internationally recognized global products company with multiple offices, 300+ employees, and, successful sales in over 100 countries. Now operating under experienced 3rd generation family leadership, the Tacony Corporation (“Tacony”) is ready to write its next chapter as a distributor, manufacturer, wholesaler, and, marketer of diverse and innovative products in the sewing, home floor care, and, commercial cleaning marketplace. For more information on Tacony and its range of retail and commercial product offerings, visit www.tacony.com.
Tacony Corporation is seeking a passionate individual to join our brand marketing team. The Social Content Specialist will be working on the brand team and responsible to implement a content strategy to acquire, engage and convert prospective sewing customers through online channels including but not limited to the Ecommerce website, social channels and email marketing.
Duties and Responsibilities

• Develop and execute content strategies into engaging online and social content.
• Own development of digital content calendar and key stories, informed by business objectives, customer acquisition goals, category trends and product launch needs.
• Lead content development in collaboration with digital team and internal/external creative resources (videographer, copywriter, graphic designer, etc.)
• Identify appropriate mix of marketing channel and content to drive towards Ecommerce conversion.
• Identify, recruit, engage, and nurture relationships with relevant, top-producing brand advocates.
• Collaborate and give recommendations to brand advocates for creating quality content that aligns with brand standards.
• Track content performance and conversion to optimize new customer acquisition strategy and ongoing content needs.
• Stay on top of the latest data-driven insights in digital areas to pioneer new ideas to impact the business measurably.
• Drive growth of leads, conversions, and productivity savings through the implementation of strong digital storytelling to support the business initiatives.

Qualifications

• Bachelor’s degree preferred in communications/marketing/advertising/journalism or equivalent work experience.
• 2+ years’ marketing or digital experience.
• Detail oriented and committed to creating well-produced and engaging brand/product content.
• A highly effective communicator in both written and verbal expressions.
• A committed brand advocate who is focused on optimizing the customer experiences with our brand touchpoints.
• Experience successfully managing multiple projects simultaneously and working successfully with multiple stakeholders and teams. Manage Affiliate programs and develop programs to drive affiliate participation.
• Strong collaborator with ability to work in a fast-paced environment.
• Curiosity and a bias for action.
• Motivated to be resourceful, innovative, and entrepreneurial.
• Humble, adaptable, and committed to always improving

Working Conditions & Physical Requirements

• Exposed to a normal office environment
• Sits, uses a computer screen and keyboard for most of the day
• Occasional travel may be required
• May be required to lift up to 20 lbs

Direct reports

• No Direct Reports

Job Type: Full-time

Pay: $33,744.72 - $78,775.18 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

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