About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.

Albertsons Companies recently rolled out our Presence with a Purpose work model. Placing a premium on adaptability, safety and family well-being, Presence with a Purpose will help us build a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are allowed to make decisions that are best for them.

What you will be doing

The Customer Lifecycle Marketing team seeks a Program Manager, CRM and Lifecycle Marketing, to support our lifecycle marketing and personalization initiatives. The ideal candidate is a digital marketer who has a track record of driving customer engagement and revenue growth through personalized and/or segmented multi-channel campaigns, and lifecycle marketing tactics.

This individual has a passion for data-driven marketing innovation, and will leverage customer data and insights to create personalized experiences that drive customer loyalty and revenue growth. The ideal candidate should have a deep understanding of the retail industry, customer behavior, and a proven track record of driving business results through data-driven lifecycle marketing campaigns.

The position will be based in Pleasanton, California.

If you are a creative problem-solver with a passion for personalization marketing and a proven track record of driving performance through lifecycle campaigns, we encourage you to apply and become part of our team.

Main responsibilities

• Plan, execute, analyze, and optimize personalized lifecycle multi-channel marketing campaigns to drive engagement, loyalty, and conversion.
• Champion customer personalization and segmentation to drive relevancy in all communications.
• Collaborate / consult with other CRM leads to influence other initiative execution and seamlessly integrate into broader lifecycle personalization work plan.
• Identify opportunities to refine and optimize existing campaigns.
• Own or support end-to-end strategy, execution, and reporting of multi-channel campaigns.
• Craft creative briefs and manage production workflow to ensure campaigns are delivered on time and within agreed strategy and plan.
• Collaborate to plan, design, and execute tests within personalized campaigns or lifecycle marketing to improve conversion and engagement.
• Develop and implement a lifecycle marketing strategy that includes acquisition, retention, and win-back campaigns.
• Collaborate with cross-functional teams, including product, creative, data science, and analytics, to create engaging campaigns with features/functions that resonate with customers at different stages of the lifecycle.
• Collaborate with teams to ensure campaigns have a seamless customer end-to-end experience.
• Partner with analysts and data scientists to analyze customer behavior data to identify opportunities for upsell, cross-sell, and loyalty programs.
• Manage lifecycle marketing campaigns from end-to-end, including segmentation, creative development, and A/B testing.
• Build and maintain customer journey maps to ensure a seamless experience across all touchpoints.
• Track and report on campaign performance and make data-driven recommendations to optimize and improve future campaigns.
• Stay up to date on industry trends and emerging technologies to drive innovation in lifecycle marketing.

The salary range is $82,900 to $107,680 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay (accrued based on hours worked), PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay, and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.

A copy of the full job description can be made available to you.

What we are searching for

• Passion for innovation and keeping up with the latest trends and best practices in lifecycle marketing.
• Deep understanding of customer behavior and implications for data needs and segmentation, as well as email, push, and SMS/MMS marketing best practices.
• Experience in data discovery and analysis to identify personalization or segmentation opportunities.
• Experience working with data and analytics teams to develop customer segmentation models and predictive models to optimize personalized marketing campaigns.
• Experience working in a collaborative team and directly with people at levels and from across the various areas including IT, Marketing, Product, Operations, Analytics, and other Business Teams

We believe the successful candidate has these qualifications and experience:

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5 years of experience in lifecycle marketing, preferably in the retail industry.
• Excellent verbal and written communication skills and are adept at partnering with many stakeholders to produce campaigns in a fast-moving environment.
• Strong analytical skills, with experience in data analysis and reporting.
• Excellent project management and communication skills, with the ability to manage multiple projects and stakeholders simultaneously.
• Familiarity with marketing automation tools and CRM systems (Ex: ESPs like Salesforce Marketing Cloud, Adobe Campaign Standard; CDPs like ActionIQ)

What it is like at Albertsons?

Albertsons Culture Principles

Compassion: We always treat each other with kindness and respect

Team: We always support and recognize each other

Inclusive: We always value everyone’s perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success