Job description

PPC Manager

Description:

We are among California’s largest law firms in our practice and are hiring a PPC Manager who excels in managing paid search campaigns with seven-figure budgets. This role will perform the following responsibilities:

• Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space.
• Bid management, account architecture, and day-to-day monitoring of campaign performance.
• Conduct keyword research for optimization and add new or eliminate underperforming keywords.
• Collect creative assets, write text ads, set up tracking, and launch landing pages.
• Extract campaign data and generate reports that summarize campaign performance.
• Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.

Requirements:

• At least 5 years of experience managing paid search accounts.
• Google AdWords Certified and Google Analytics Certified.
• Experience managing budgets over $6mm annually.
• Strong knowledge of Excel including pivot tables, Vlookups, concatenate and chart building.
• Experience with keyword research tools and web analytics tools such as Google Analytics.
• Agency experience preferred.

Benefits:

• Competitive pay
• 15 days PTO
• 401K
• Medical, dental, vision, and life insurance
• Parking

This Firm provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Los Angeles, CA 90071: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Google Analytics: 3 years (Required)

Work Location: One location

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