ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

ECHO is looking for the next Marketing Manager to lead a creative and collabortive Marketing team! This position will focus mostly on Brand Management. This is a higly visible role that is impacts many different areas of the organization. We are accepting applications for immediate interviews!

This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.

Some of our benefits include:

• 11 paid holidays
• Extremely affordable medical, dental, and vision insurance
• Paid PTO
• 5% 401K match
• Tuition Reimbursement

Marketing Manager Duties/Responsibilities:

• Manage the brand portfolio. Implement brand strategies, campaigns, and media strategy to increase brand awareness, grow market share and ensure consistent messaging across all brand impression/touch points.
  • Lead the brand direction for product launch campaigns, content, catalogs, and collaterals
  • Manage a team of marketing people working on brand initiatives.
  • Monitor market trends, research consumer market and competitors' activities.
  • Analyze brand positioning and consumer insights.

• Develop and implement messaging strategies to create identity, positioning, and exposure.
  • Work intimately with target end-users to understand product application and user needs in order to develop key brand messaging and execution.

• Develop, execute, and measure ECHO’s overall digital, and website strategies to maximize UX.
  • Provide strategic direction for website and oversee execution of multi-regional, multilingual, and multi-brand website.
  • Translate raw data from Google Analytics, Google Search Console, Crazy Egg into digestible insights and strategies into an effective SEO strategy
  • Collaborate with Communications team to maximize brand affinity across digital platforms.

• Lead The Home Depot online commercialization and conversion journey by collaborating with sales and Home Depot brand advocates to drive best-in-class customer experience and sales growth.
• New Product Launch Champion
• Sponsorship/Partnership Champion
  • Identify and execute partnerships which augment the ECHO brand

• Develop, manage and execute marketing initiatives, digital campaigns, Social Media, COOP programs to support the Latin America region.

Travel: 25% domestic and international travel is required for this role.

Marketing Manager Job Experience/Skills:

• 5-7 years of relevant experience in brand management.
• Exceptional communication, leadership and management skills.
• Creative, with logical and analytical thinking.
• Ability to lead projects and implementations with cross functional teams.
• Self-motivated, organized with ability to plan and execute a variety of projects concurrently.
• Spanish speaking is highly favorable.

Education: Bachelor’s Degree in Marketing, Communications or similar field or equivalent work experience.

Equal Opportunity Employment:

We're proud to be an equal opportunity employer and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.