Job description

About us

As the world’s largest paddle manufacturer of quality canoe, kayak, and stand up paddles, Branches LLC (DBA Bending Branches and Aqua Bound) remains a small, privately held business in Osceola, Wisconsin. We are a team of paddling enthusiasts who continually seek to improve and inspire memorable outdoor experiences with our premium, American made, products..

Our work environment includes:

• Casual work attire
• Relaxed atmosphere
• Company perks
• Safe work environment
• Lively atmosphere

The Marketing Manager is a visionary leader, collaborator, and member of the Senior Leadership team who embodies Branches four core values and is ultimately responsible for driving demand and revenue for our consumer brands and products, domestically and internationally. This role helps develop overall company strategy, understands and develops our Brand proposition in the marketplace, defines and executes the strategic marketing plan, and develops and executes the long-term product development plan. As a member of the Senior Leadership team, the Marketing Manager leads by example to maintain a safe, positive, energetic, and fun work environment.

Responsibilities

Leadership:

• Embodies Branches LLC’s core values and ensures their permeation throughout the organization
• Participate in the development and execution of the company’s long term strategic plan
• Employee development: Through 1 on 1 coaching and team meetings, provide opportunities for 2-4 marketing team members to gain new competencies and reach their full potential
• Composes, develops, evaluates, and conducts training on marketing activities and strategies
• Recruits, interviews, hires, and trains new staff in the marketing department
• Oversee the daily work and workflow of the marketing department

Marketing:

• Create and maintain a long-term marketing strategy and supporting budget
• Oversee long-term brand development and brand integrity
• Deeply understand outdoor consumers’ physical and emotional needs and advocates for them
• Develop and execute an omni-channel approach for a consistent consumer experience across all touchpoints
• Identify and understand trends, market size, new markets, and demand for new products and services
• Build strategic relationships and partner with key industry players, brands, media, and vendors
• Oversee the creation of marketing materials and content
• Oversee all sponsorship, ambassador, and influencer programs and campaigns
• Manage the design, functionality, content and consumer buying experience for 2 consumer brand websites
• Oversee the coordination of tradeshows

Product Development:

• Oversee long-term product development plan
• Through market research, define and deliver specifications of new product and product improvements
• Work as part of cross-functional, project-specific teams across sales, engineering and supply chain departments
• Support the product development team as needed throughout the development process

Competencies

• Visionary; entrepreneurial spirited, a compelling vision for the future, identify problems in the business model, and conceive effective solutions
• Leadership; successfully execute vision and company goals through the success of others by inspiring teamwork, effective delegation, conflict resolution, and team goal setting
• Relationship Builder; open and honest communication showing empathy, respect, ability to listen, and support for others
• Growth Oriented; strong desire to develop and grow both personal and professional skills, through personal effort, coaching, and practice
• Mentorship/Coaching; develop talent through 1-1 coaching, providing growth opportunities for employees through relationship building and talent evaluation
• Team Building; strong personal and professional judgment, compromise and collaborate to achieve common goals
• Critical Thinking; ability to solve complex problems and make effective decisions through unbiased analysis and evaluation
• Communication Proficiency; ability to listen, speak, write and present with courtesy and professionalism at all levels of the organization

Qualifications

Required:

• Bachelor’s degree in Business, Marketing or related field, or equivalent combination of education and experience
• Minimum of 5 years of experience in a marketing role
• Minimum of 2 years of experience in strategic marketing and supervision
• Experience in Brand building, e-commerce and social media
• Ability to communicate persuasively, positively and clearly; both verbally and through formal written reporting
• Proficient computer skills (Microsoft Office, web, etc.)

Desired:

• 10+ years of experience in a marketing role
• 5+ years in a strategic marketing position with senior leadership responsibilities

Physical and logistical requirements

• Sitting for extended periods of time at a computer workstation
• Standing for extended periods, walking, reaching, bending
• Occasional lifting up to 25 lbs
• Annual travel 5-15%, including both domestic and international

Job Type: Full-time

Pay: $80,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Osceola, WI 54020: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location

jjbodyshop.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, jjbodyshop.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, jjbodyshop.com is the ideal place to find your next job.