Marketing Manager

Full Time
Downers Grove, IL 60515
Posted
Job description

Join an Industry leader now! AmeriPro Roofing is immediately hiring a Marketing Manager to lead all marketing efforts. This position is on-site in our Corporate Headquarters of Downers Grove, Illinois. The Roofing Industry is growing and AmeriPro is evolving with it! We attribute much of our continued success to our direct marketing efforts.

Position Summary:

The Marketing Manager will play a crucial role in AmeriPro Roofing's success through the development and execution of our existing and future marketing programs. You will be responsible for helping to create and manage new growth strategies and maximizing our reach with a focus on digital expansion. Bring your years of experience managing all marketing campaigns, including managing agency relationships, partnering with our analytics team, and building and executing campaigns to drive revenue and return on ad spend. The Marketing Manager will be responsible for optimizing all paid channels to drive increase across all 20 locations nationwide.

Compensation & Benefits:

  • Competitive Salary (based on experience)

  • PTO (Paid Time Off)

  • Full Insurance Benefits (Health, Dental, Vision and Life)

  • 401K Plan with 4% Employer Contribution

  • Company Paid Holidays

Responsibilities:

  • Manage SEM efforts via an agency, to maximize reservation revenue and return on ad spend

  • Maintain relationships with programmatic advertising vendors and identify optimization opportunities

  • Continue to build paid social revenue through testing and learning

  • Build on the affiliate marketing program to maximize revenue from partners

  • Manage outside agency relationships to drive the most effective spend of digital marketing dollars between channels

  • Make recommendations on new vendors/channels/tests that will further AmeriPro Roofing’s online space

  • Track marketing program impact to measure and improve ROI and ROAS

  • Track competitors/category trends/consumer trends and translate them to insights in collaboration with Marketing Analytics

  • Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry-wide eCommerce trends

Qualifications:

  • Bachelor's Degree in marketing, digital media or related (preferred)

  • Minimum 3-5 years of experience successfully building digital marketing campaigns and managing budgets

  • Minimum 3-5 years' experience in Marketing Management strongly preferred

  • Understanding of building and managing programmatic campaigns

  • Knowledge of Google Analytics, Google Marketing Platform, Search Ads 360, Impact, and Facebook Ads Manager is a plus

  • Strong communication and organizational skills, with ability to multi-task

  • Ability to manage agency relationships

  • Ability to analyze/interpret data, make recommendations, structure tests, and successfully execute plans

  • Test and learn mindset

  • Proficient in Microsoft Excel

  • Experience with mobile app advertising/tracking is a plus

  • Must be comfortable in an in person, on-site office environment.


Why AmeriPro Roofing?

AmeriPro Roofing was founded in 2000 and has since proudly completed over 150,000 projects across the country. AmeriPro is a Certified Platinum Preferred Roofing Contractor as well as the Top Volume Contractor in the country with Owens Corning. We are also Master Elite certified with Roofing Manufacturer GAF. In addition, AmeriPro is recognized as being one of the largest residential roofing contractors in the nation by Roofing Contractor Magazine. We are a rapidly expanding home improvement company in 40 markets across 19 states. We are a family owned and operated company practicing modern-day strategy to adapt to evolving business practices. We are continuing to grow and evolve, while still maintaining the core values associated with being a family owned and operated company. We will always pursue our goal of helping homeowners improve the value of their homes with our products and services at a fraction of retail costs!


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