Job description

Exciting New Marketing Lead Generation and Conversions Manager position for an EXPERIENCED Highly Analytical, Results-Driven Pro!

As an award-winning home improvement market leader for over 33 years, we take our brand promise to continuously improve the lives of our employees and customers to heart. Our passion is helping homeowners make wise investments in their homes, and fully supporting and championing our team members to learn, earn and grow in their careers.

Improveit! operates in several market areas across Ohio, Kentucky, and Indiana. We are considered industry pioneers in the home services space, with a large and growing regional operating footprint.

We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. For us, “Improveit” is more than a name – it’s an attitude that governs all that we do for our staff, our customers, and our communities. We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence.

Targeted marketing, advertising, lead acquisition, demand generation and conversion rate optimization (CRO) are the supporting foundation of our growth and success. We invest millions of dollars annually in lead generation, digital marketing, and omnichannel lead nurturing, as well as in a wide variety of leading-edge tools and technologies, to ensure we continuously meet or beat our goals and advance how we connect with our audiences and stimulate demand.

As the Omnichannel Marketing Manager, you’re extremely passionate about digital marketing, lead generation, lead acquisition, and lead conversions.

Key attributes of our ideal candidate:

• You could be called an internal Marketing Analyst.
• You have a fire in your belly for acquiring and converting leads and analytics is your best friend.
• You will pour through a huge data set to find clues to find where and how your results could be improved.
• You’ve developed and executed omnichannel marketing strategies and are comfortable collaborating with internal design and content creation teams.
• You love nothing more than digging into buyer journeys and creating lead funnels and nurture tracks utilizing buyer personas, and demographic and psychographic information to optimize your results.
• You embrace technology, think AI has tremendous value, and want the newest marketing automation and conversion hacks to get you more and better results.
• You get into the weeds and treat your marketing funnel like it’s inside your own Company.

Core Areas of Marketing / Lead Generation & Conversions Ownership:

• Meet digital marketing, and lead generation and conversion goals utilizing effective Omnichannel Marketing tactics, including: Digital Marketing, Email, Text, Retargeting Tactics, Direct Mail, Display Advertising and more.
• Develop cadences for inbound leads to ultimately drive more conversions and identify ways to generate more revenue for all sources and lead types.
• Consistently collaborate with Inside Sales leadership (Call Center) to ensure inquiries from lead aggregators are being handled properly and resulting in target marketing ROI, continually testing new call cadences and scripts.
• Manage all lead generation and lead aggregator partners, holding them to a standard of excellence and regularly reporting on their results.
• Continuously find and vet new lead aggregator partners and sources.
• Analyze Omni-Channel efforts and use data and deep analytics to find gaps; propose and execute on ideas to strengthen our approaches and efforts.
• Utilize third-party consumer data to align marketing targets and tactics to our core audiences.
• Leverage tools like A/B testing to select the optimal strategies, highest-performing campaigns, and overall best practices based on data, facts, and insights.
• Act as the Company's internal lead nurturing and conversion expert in the areas of email, text, and direct mail functions as a part of our overall marketing strategy.
• Manage all email, text, retargeting, and direct mail marketing campaigns, workflows, and functions and suggest the use of new tactics and channels as appropriate.
• Create initial pass at monthly lead budgets and design programs to meet or exceed monthly lead acquisition and conversion goals.
• Analyze data (contact rates, etc.) that drive excellence in the areas of call, email, text, and digital marketing cadences to continuously optimize conversion rates.
• Determine the right approach of content and creative for each market segment/demographic profile and collaborate with Corporate Marketing Team talent on assets for all Omnichannel efforts.
• Attain a strong knowledge of where Improveit! fits in each region's marketplace, as well as where Improveit! fits in each market by product line.
• Compile and continuously update competitor marketing information and tactics, and leverage that to our advantage to improve the effectiveness of our efforts.
• Set omnichannel marketing KPIs and utilize data and analytics to fuel the best marketing decisions.

Core Marketing, Advertising & Lead Generation Qualifications:

• Bachelor’s Degree in Marketing, Advertising, Communications, Digital/Tech or Business Management, or a related field
• Exceptional analytical acumen (Marketing Analyst)
• 5 Years+ of experience managing Lead Generation Partners
• Proven success with omnichannel and lead nurturing marketing strategies and tactics, being a hands-on owner of programs, processes, and results, preferrably in the home services space (remodeling, home improvement, solar, roofing, replacement windows, siding or any B2C home service like carpet cleaning, kitchen cabinet refacing, lawncare, plumbing, landscaping, flooring, and other related services for home owners).
• Ability to assist with setting strategic direction, as well as being heavily involved with implementation, testing, and continuous optimization
• Entrepreneurial drive and can-do attitude
• Strong ability to forecast, see trends, and act
• Background in data-driven decision making
• Background in Conversion Rate Optimization (CRO), a plus
• Ability to problem-solve and collaborate with others to reach resolutions
• Ability to learn quickly and apply what is learned from data to decision making
• Ability to develop marketing and conversion strategies based on data
• Highly Proficient in Microsoft Office Suite
• Experience with Salesforce, a plus
• Experience with Ring Central Contact Center, a plus
• Experience with Salesforce, Salesforce Marketing Cloud, Hubspot, or similar marketing automation system, strongly preferred
• Experience with Tableu or other reporting tools, a plus
• Extremely tech-savvy and able to learn new software programs for use in decision making

What We Offer:

• Highly Competitive Compensation + Lucrative Bonus Opportunity
• Medical and Dental Insurance Options
• 401k Retirement Savings Plan
• Paid Vacation and Personal Days
• Upbeat, Positive Work Environment
• Career Advancement Options
• Contests and Fun Culture Initiatives
• Brand New Offices
• Fast-paced, Growth-Oriented Workplace
• Advanced Technology Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across Organization
• Stability of a 33-yr old Company with the fuel of a rocket ship!

About Us

Serving the needs of homeowners since 1989, Improveit! Home Remodeling is a leading replacement contracting company headquartered in Columbus Ohio. Markets served include Columbus, Dayton, Cincinnati, Louisville, Lexington and Southern Indiana. We specialize in replacement windows, bathroom remodeling and kitchen transformations. BBB-Accredited and 24-time Consumers’ Choice Awards Winners, we’ve completed over 60,000 jobs with about one in four of those being for a repeat customer.

We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. We seek leaders who are interested in developing leaders. For us, “Improveit” is more than a name – it’s an attitude that governs all that we do for our staff, our customers, and our communities.

We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence. If working for an organization that is driven to be the best and understands that it takes a stellar mix of people, processes, and technology to be a leader, this could be the home for you. If the idea of helping our organization grow through marketing excellence and helping an incredible Company reach even greater heights sounds like music to your ears, we invite you to apply today.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• No nights
• No weekends

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Columbus, OH 43219: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 5 years (Preferred)
• Omnichannel Marketing: 5 years (Preferred)
• Lead Generation: 5 years (Preferred)

Work Location: One location

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