Summary:

Jefferson Lines is looking for a Marketing Coordinator who is excited about gaining more leadership and development in their career. If you thrive in a fast paced, high energy environment where you can play a major role in coordinating dynamic and engaging marketing campaign, then this is the career for you. The Marketing Coordinator will contribute to overall marketing initiatives through digital and traditional channels, internal communication, and community awareness. Successful candidates will be highly detail oriented, demonstrate strong ability to discern and problem solve information, possess a strong interest in creating engaging content and design, work well as a team and cross-departmentally, and align with company values.

We’re an employee-focused company that prioritizes the well-being of our team members. Our employees enjoy competitive pay, medical, dental, and vision insurance, 401(k) with employer match, free life insurance, and long-term disability coverage. Also receive free travel for you and your family, employee engagement events, and company growth.

Essential Duties and Responsibilities:

• Create and publish high quality content and creative across multiple channels such as company website, social media, marketing emails, print, billboards, and radio
• Plan and execute digital and traditional marketing campaigns and initiatives, SEO/SEM, database marketing, email campaigns, social media, print marketing, and ad buying campaigns
• Coordinate the organization of promotional events and attend them to facilitate their success
• Coordinate and monitor active marketing programs and develop ways to improve those campaigns
• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Develop, maintain, and nurture vendor and partner relationships
• Support our rural transit partners through existing joint marketing plans to promote increase brand awareness and ridership
• Support various community communication tools to help build an awareness of intercity bus transportation such as, but not limited to, providing bus information at city hall and public service announcements
• Work on any other marketing initiatives as determined by the Marketing team

Qualification/Skill Requirements:

• Demonstrate excellence in writing, proofreading, and editing
• Possess an eye for design and image/brand compatibility
• Excellent research, organization, and time management skills
• Capacity to work independently and collaboratively; remote and in-office
• Possess strong written, verbal, and computer skills
• Ability to identify and problem solve critical tasks
• Able to meet deadlines, multi-task, and take initiative while remaining organized in a fast-paced environment
• Quick learner with a strong work ethic and positive attitude
• Ability to take direction and learn information quickly and accurately
• Strong knowledge of Microsoft Office applications, specifically Excel and Outlook
• Knowledge of Adobe Creative Suite/Canva and/or WordPress is a plus

Education and/or experience:

• Bachelor’s Degree in Marketing, Communications, Graphic Design, or a related field
• 2-3 Years of Marketing Experience

Hours and Travel:

Some evening and weekend hours required based on company needs and/or community events.

Jefferson Lines has been providing our passengers with their #1 Bus Experience since 1919. From the beginning, we have valued reliable, affordable, and convenient transportation, and believe that this caliber of travel should be available to everyone. You’ll find Jefferson Lines motorcoaches in big cities, rural communities, college campuses, and everywhere in between, providing essential travel to tens of millions of passengers and actively supporting the communities we serve. Jefferson Lines was named Metro Transit’s Innovative Operator of the Year in 2019 and voted Minnesota’s Best Transportation Company in August 2021. We credit our success and longevity (over 100 years in business!) to the incredible team that helps us carry out our mission every day.

Jefferson Partners, LP is an equal opportunity employer, family-owned and headquartered in our hometown of Minneapolis, Minnesota. We celebrate diversity and are committed to creating an inclusive environment for all employees.