Marketing Communications Specialist
Full Time
Hartland, WI 53029
Posted
Job description
Position Overview: The Marketing Communications Specialist will support the marketing department’s goals of building brand recognition and increasing sales by managing and supporting the company’s communication strategies. The Specialist is responsible for developing and managing product content for Dorner’s internal teams, regional sales team, and channel network use. Their primary focus is product marketing, product launches, and media relations.
Location: Hartland, WI
Essential Duties and Responsibilities:
- Collaborate with new product development and sales to produce sales support tools, such as brochures, engineering manuals and training materials.
- Partner with Product Managers to create and maintain product content used in collateral and digitally.
- Assist with coordination of monthly webinars and NPD’s internal trainings.
- Organize technical data, concepts, and information into accurate, easy to understand documents through clear writing, careful editing, and formatting consistent with corporate standards.
- Assist in creating engaging, unique and thought-provoking content including blog entries, white papers, infographics, case studies, e-newsletters, datasheets, and more.
- Audit and update existing content, looking for opportunities to re-invent it.
- Manage corrections and improvements for existing product lines within D-Tools, literature, and Dorner’s website and effectively communicate changes to the appropriate parties.
- Work with outside vendors to: develop, manage, and translate literature; manage photo shoots, photo editing, distribution; manage product video creation, distribution and YouTube account;
- Coordinate the ad schedule with publication vendors and develop advertisements with creative team.
- Work with PR agency to identify and develop press releases, white papers, case studies.
- Manage online buyers’ guides, magazine profiles and other outbound advertisement. Load leads into CRM and coordinate follow up with digital team.
- Order and organize promotional items and run company branded store.
- Develop and manage new Digital Asset Manager.
- Coordinate with vendor and manage Dorner Sales App content for sales and channel partners.
- Assist Marketing Team, as needed, in a variety of activities including planning/execution of trade shows and planning/execution of distributor training events.
Knowledge, Skills, Competencies, and Abilities:
- A team player with excellent written and verbal communication skills.
- Ability to organize, prioritize, and approach tasks with a sense of urgency.
- Attention to detail. Achieves thoroughness and accuracy when accomplishing a task through concern for all areas involved.
- Ability to build relationships with a diverse workforce with a highly developed sense of understanding.
- Ability to be flexible and adjust priorities and pace to reflect changing needs or job demands.
Required Qualifications:
- Bachelor’s degree in Marketing or related field
- 1+ years of experience preferred
- Equivalent combinations of experience and education may be considered
We are a world-leading conveyor manufacturer in not only the design but manufacturing of conveyors and related automation equipment. Companies from around the world have turned to Dorner conveyors for greatly improved efficiency and productivity. Dorner provides thousands of stainless and aluminum conveyor automation solutions to countless industries including packaging, automation, industrial, food processing, medical, pharmaceutical, and many more. In 2021 Dorner was acquired by Columbus McKinnon who designs and manufactures material handling products and solutions.
Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials. Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems. We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how. Columbus McKinnon is a publicly traded company that has been in business for over 145 years – proud of our heritage, where we come from, and where we’re going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team!
Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes. We also value the safety of all associates and work hard to maintain a Drug Free Workplace.
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