The Paid Search Leader is responsible for managing Pay Per Click (PPC) media strategies for various industries, products, and regions supported by a Media Agency. The Paid Search Leader will focus on Search Engine Marketing (SEM) and other search platforms and will act as the main advisor and leader on all things Search related. The candidate will quickly understand, manage, suggest, support, and advise on initiatives that will contribute to the goals and success of campaigns.

A Day in The Life Typically Includes:

• Manage, review, and perform daily account responsibilities associated with Google. AdWords, Bing, and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share and other important account metrics.
• Provide creative copy suggestions and direction for graphical ads.
• Provide recommendations and execute strategies for keyword opportunities, targeting, display network, and other facets of paid search in accordance with goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in creating paid search marketing initiatives.
• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, and revenue tracking.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication with team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet goals.

Basic Qualifications:

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.
• Proficiency in MS Excel, PowerPoint, and Word.

Preferred Qualifications:

• Experience working with popular PPC ad platforms (Google AdWords, Microsoft Advertising, etc).
• Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals.
• AdWords/Analytics/Bing certifications a plus.
• B2B or agency-side B2B is required.
• DemandBase experience
• Programmatic Ads experience

About Infor

Infor delivers end-to-end ERP and strategic edge applications that are integrated and delivered in a multi-tenant cloud. We believe that customers need industry-specific solutions and that one size does not fit all.

We are proud to serve more than 68,000 companies worldwide. Infor is a standalone subsidiary of Koch Industries, Inc., which has annual revenues of over $110 billion.

For more information visit www.infor.com