Job description
The Inbound Marketing Specialist is responsible for developing strategic marketing campaigns for: Digital Advertising, Organic/SoMe Strategy, Email Programs, and Event Marketing. He/she will provide recommendations for content planning and development based on research, analytics, digital best practices and content performance. The IMS goal is to attract and convert customers by creating strategies, content and experiences that are engaging. He/she will conduct in depth research, build personas and plan campaigns to fit our go to market strategies.
To perform this job successfully, an individual must meet expectations of each essential duty. The requirements listed below are representative of the knowledge, skills and abilities required.
- Bachelor’s Degree or 2+ years in marketing/design/research related role
- Office Suite of products (Word, Excel, PowerPoint, etc.)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- SoMe platforms
- Content Management Systems
- Branding
- Copywriting
- Analytics & SEO
Application due
Function
Experience level
Location
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