At Veyl Ventures we prioritize people, pets and the planet. We partner with the very best in the health and wellness industry to bring innovative and sustainably-minded products to life. Our team of over one hundred employees spans the globe bringing unique perspectives to the table and has proven time and again it can break new ground all while efficiently scaling brands and ensuring accelerated success.

Position Summary

We are seeking an experienced performance-focused Head of Growth to join us at Veyl Ventures, one of the fastest-growing natural health e-commerce brands in North America! The Head of Growth will work cross-functionally with leaders from Marketing, Creative, Product Innovation, Operations, Customer Success, Sales, and Finance. The ideal candidate has a proven track record of innovating and scaling DTC businesses, building high-performing growth teams, optimizing the funnel experience, and delivering quality user experiences. The Head of Growth should have an analytical, data-driven mindset and thrives in a high-velocity, test-&-learn environment. Reporting directly to the CEO, you’ll have a strong understanding of both the performance and brand sides of growth and the technical aspects of data analysis and digital product management.

Essential Duties

• Drive top-line results in order to hit weekly, quarterly, and annual growth targets
• Accountable for key initiatives and new projects focused on omni-channel, integrated marketing initiatives as we expand. Leading some specialty-focus areas like landing page testing, mobile conversion optimization, new platform integrations, system improvements, and more.
• Own success across multi-channel execution, including readouts and performance adjustments on a weekly, monthly and quarterly frequency
• Own all growth analytics and our quantitative growth model, which shows ROI on every dollar we spend
• Define digital strategies across the entire customer lifecycle to maximize conversions
• Optimize existing channels and allocate budget to maximize ROI
• Establish revenue and spend models that enable optimal allocation and ROI positive management of media spend.
• Develop reporting methodologies to track and disseminate learnings across teams
• Work with the team to build dashboards to regularly monitor experiments, KPI’s, and other key metrics
• Build a culture of experimentation and data inspection across the organization
• Lead and develop the team to execute sound strategies
• Implement best practices for testing frameworks and reporting methodology
• Attract, develop and retain a talented team that leads the industry in innovation and best practices

• Deep experience managing advertising budgets in excess of $1MM a month. Expertise across top platforms and able to contribute your expertise quickly.
• Experience scaling up fast growing, DTC e-commerce business lines.
• In-depth knowledge and expertise in paid media, content marketing, SEO, influencers, affiliate, and social media
• A self-starter who proactively identifies problems as well as solutions and are constantly seeking ways to improve the site even with limited resources, always looking for MVP opportunities
• A strategic, entrepreneurial thinker who isn't afraid to push the envelope and take calculated risks in the name of driving big wins
• Data-driven and analytical. You always try to back product decisions with data. When data is not available, you're comfortable driving data analysis to inform decisions.
• Model exceptional leadership skills with a track record of building and motivating highly successful teams through a performance-based culture while empowering team members to reach their full potential.
• Experience building new team frameworks, measuring impact, and maximizing the value of technology/tools that apply data effectively to marketing.
• You have a team-oriented disposition that facilitates cross-functional collaboration - gathering, analyzing, interpreting, and applying a wide range of data inputs from various audiences. You can turn incomplete, conflicting, or ambiguous inputs into solid action plans.

Perks & Benefits

• Flexible PTO and paid holidays
• Summer Fridays - We provide downtime the first Friday in July, August and September
• Paid Volunteer Time Off to connect with your community
• Company- sponsored wellness programs
• 100% remote opportunities
• Company-sponsored health insurance and 401k
• Free products upon hiring and employee discounts for all of our brands

Veyl Ventures is an EOE/Veterans/Disabled/LGBTQ employer!

At Veyl we strive to have a team of professionals that reflects the diversity of our customers. As an Equal Opportunity Employer we prohibit discrimination and harassment of any kind. We believe diversity and inclusion is the cornerstone of any successful company and seek to recruit the best and brightest from a wide array of backgrounds. If you think you’d be a good fit, we’d love to talk to you!

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