SUMMARY: The Minnesota Vikings are seeking an Experiential & Youth Marketing Associate who will assist with programs and initiatives that will develop the next generation of Vikings fans. Additionally, this individual will aid in other team marketing initiatives on game days, regional marketing events, and special Vikings team events. The ideal candidate will be prepared to deal with fast-paced nature of the National Football League while becoming an effective team player within the Vikings Marketing Department.

In addition to the duties described above, the Experiential & Youth Marketing Associate will take part in the Vikings’ exclusive Leadership Development Program. This program will provide regular opportunities for professional development, exposure to organizational leadership and the ability to develop skills critical for the Associate’s future career growth. A fundamental part of the program will include clearly defined goals between the Associate and their Supervisor that will be tracked and measured for progress throughout the term of the program.

This is a temporary full-time position that will begin on June 5, 2023 and conclude on May 24, 2024, unless otherwise determined.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Assist with Youth Marketing database management and development, including working closely with the Vikings Data Analytics team to leverage known personas and identify opportunities for growth in fan insights related to youth and family engagement.
• Manage Vikings Kids Club database and membership fulfillment.
• Assist in planning and production of Vikings youth digital content, live youth engagement initiatives and new opportunities driven by fan insights.
• Assist with the on-site execution of the Vikings in-school mascot programs, Fuel Up to Play 60 and Viktor’s Quest to S.T.O.P Bullying.
• Support the Viktor mascot program initiatives through select prospect outreach.
• Manage fulfillment of the Vikings Newborn Fan Club.
• Execute club activation for NFL initiatives PLAY 60, Fuel Up to Play 60 and Character Playbook programs.
• Develop distribution networks for youth digital content.
• Collaborate with the corporate partnerships team to ideate and execute enriching partner activations related to youth programming and marketing initiatives.
• Assist in growing existing youth programs and developing new programs to enhance youth outreach.
• Assist with on-site execution of select state-wide regional marketing activation, including possible travel across Minnesota.
• Support marketing activations at other Vikings special events including Training Camp, Draft Party, Taste of the Vikings, etc.
• Assist with the planning and execution of fan activation at Vikings Training Camp.
• Assist with planning and execution of tailgate activation on the Commons Park during every Vikings home game.

QUALIFICATION REQUIREMENTS

• Bachelor’s degree recommended
• Relevant experiences in sports marketing is preferred
• The ability and desire to work long, flexible hours including evenings, weekends and holidays
• Must be a positive team player with strong communication, organizational, interpersonal, and multi-tasking skills
• Desire to learn and advance knowledge and skills within the professional sports industry
• Familiarity with Office computer software will be required

CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The ability to stand or walk for long periods of time.
• The ability to sit at a desk for long periods of time.
• Lifting up to 50 lbs. may be required for transportation of equipment

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Standard office setting for regular office hours.
• Events will vary from game day at U.S. Bank Stadium to other youth programs and team events including Training Camp, Taste of the Vikings, Draft Party, etc.

The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.