Job Overview - What is Success in this Position?

Big Leap, a leader in the SEO agency space, is expanding its services to include Paid Media (search, social, display, and others) and is looking for a senior leader to guide the product development and execution of Paid Media services.

The Director/Sr. Director of Paid Media will report to the EVP of Client Operations and will be responsible for overseeing the organization’s paid media and advertising strategies, research and development of new innovations, managing and mentoring paid media team members, interacting with paid media clients, and improving our internal processes and training.

Success in this role will be the ability to optimize and oversee world-class paid media products Big Leap can offer its clients.

Big Leapers may work remotely, in the Lehi office or hybrid. Preference will be given to candidates located in Utah, Arizona, Texas, Georgia, or Michigan.

Essential Functions

• In close concert with other leaders and team members in the organization, help align the brand and messaging objectives of Big Leap and its clients to shape our paid media strategy and strengths as an agency.
• Provide thought leadership to develop innovative paid media strategies, track and optimize performance, review others’ work, and train others in the development of paid media and advertising.
• Conceive, develop and refine high performing paid media accounts. Focus on articulating key industry challenges and business problems, best practices, and differentiated value propositions to escalate interest for our client’s customers and buyer personas.
• In collaboration with our client success team, interact with paid media clients to discuss strategies, results, and opportunities for account growth.
• Work closely with the product, sales, creative services, and fulfillment teams to identify new opportunities, channels, and paths for success for our clients.
• Oversee the development and improvement of current departmental processes and future initiatives.

Responsibilities & Duties

• Report on product KPIs & goals
• Coordinate delivery of a superior product to client services and Big Leap clients.
• Work with client services and product teams to develop and help train on client strategy, roadmap execution, and large initiative planning.
• Interact with internal peers and/or Managers to exchange pertinent data and information related to projects.
• Client relationship duties and responsibilities as needed.
• Other duties as assigned.

Required Knowledge, Skills, and Abilities

• 3-5 years of paid media account management or strategy experience - search (Google Ads, Bing Ads, etc.) advertising, social advertising (Facebook, Instagram, etc.), Display, Programmatic
• Minimum of 2 years experience in an Agency environment or similar fast paced setting is critical.
• Ability to successfully manage and move forward multiple projects at the same time.
• Experience in client-facing and client relationship scenarios and duties.
• Work from home (within the United States) or in our Lehi, Utah office. Occasional travel may be required.
• Must be able to read, write and speak English. Some projects may require advanced skills in each area.
• Prompt and regular attendance is required.