Job description
Director, Marketing
Job Summary:
The Director of Marketing is incredibly passionate about consumer behavior, emerging trends and the universe of scent with a natural curiosity to continue learning about the dynamic world we live in. This person will collaborate with commercial and creative teams both locally and globally to inspire, inform and implement strategic recommendations for high profile personal & home care clients. This candidate must enjoy finding insights in the everyday, feel comfortable and confident presenting to both small and large groups and be naturally team oriented with leadership qualities.
Essential Job Functions
:
- Overall responsibility to direct and manage all creative marketing aspects of large global client briefs including market analysis, trend presentations, concept development, olfactive stories, brand support and positioning, launch activation ideas, etc.
- Create and present informative and inspiring multi-media PowerPoint presentations including brand-relevant scent-driven proposals to local and multi-national customers, often with top level executives in attendance.
- Pro-actively inspire and inform internal teams (including Perfumers and Evaluation) about emerging fragrance, cultural and lifestyle trends, notable product launches, and market shifts and translate to olfactive and product opportunities.
- Maintain ongoing in-depth knowledge of global HPC category dynamics including new innovations, key launches of interest, overall brand activity, fragrance trends and retail activations.
- Support and help guide strategic initiatives set by management and the commercial team.
- Has a strong olfactive knowledge and language to support submission naming, ingredient call-outs and story-telling.
- Develop an understanding of exclusive Takasago R&D technologies and CIMR tools and apply them to new product recommendations with appropriate consumer-facing language.
- Work within the Takasago Marketing community (including all affiliates) to generate new ideas and encourage knowledge sharing and cross-category fertilization.
- Liaise with European and Japanese partners to promote and increase use and understanding of all corporate tools.
- Local (metro-area by car), domestic and sometimes global travel is required to attend meetings and give presentations (approximately 10 - 15% per year)
Educational Qualifications
: MBA preferred or BS/BA with significant experience.
Experience:
- 10+ years in brand, category, fragrance or FMCG marketing experience
- Olfactive market knowledge / ability to smell preferred
- Excellent interpersonal skills and the ability to interface with top executives at multi-national corporations
- Must be able to work in a fast-paced environment with the ability to multi-task simultaneous projects
- Dynamic presentation skills required
- Experience in applying macro trends to concept work in a compelling way
Competencies: Successful candidate should be an energetic, optimistic and creative individual able to multitask with excellent oral and written communication abilities. Must have public speaking/presentation expertise. Must be very detail oriented, work at a faster than average pace. Excellent organizational, interpersonal and language skills required. Must be able to work well independently under pressure and have the ability to work effectively as a member of a team. Strong aptitude in Powerpoint, other presentation software and photoshop is a plus.
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