The eCommerce Director, DTC is responsible for managing the ecommerce DTC business, driving growth, and delivering a rich digital brand experience to the consumer.

Primary Duties

• Drive P&L growth to achieve top-line revenue & profitability targets, through leading cross-functional eCommerce team across product/UX, GTM, operations, & strategy & analytics
• Collaborate with brand marketing team to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.).
• Develop VP.com ecommerce strategy based on brand vision, industry trends, and evolving consumer expectations. Identify opportunities and new ideas to propel the business forward.
• Lead core ecommerce team tasked with combining brand and ecommerce expertise to deliver merchandising and content planning and execution for VP.com. Core team includes strategy & analytics, product management/UX, digital operations & GTM.
• Develop and evangelize a compelling and achievable web product strategy, incorporating brand mission goals and overarching product organization vision
• Partner with a broader eCommerce Team to leverage ecommerce digital marketing channels (SEM, SEO, affiliate, email, CSEs, etc.), CRM, technology, and brand.
• Builds the vision and is responsible for executing the product management / development roadmap. Drive overall product discovery, development, and delivery in partnership with engineering leaders, achieving high-quality and on time releases
• Leads GTM activations for seasonal moments, promos, and new product launches.
• Manages digital operations to ensure on-hand inventory and aligning to plans to hit profitability targets.
• Develop plans and forecasts along with supporting marketing budgets.
• Provide ongoing and ad hoc analysis of business performance along with resulting recommendations to brand and ecommerce leadership.

Knowledge, Skills and Abilities Required

• Bachelor's degree required, Master’s Degree a plus.
• Seasoned eCommerce professional with 10-12+ years in ecommerce product management and/or general ecommerce management experience. Experience in digital merchandising, strategy/analytics, and digital ops/GTM a plus.
• Experienced leader with 3-5+ years managing product or related eCommerce teams. Proven experience building, mentoring, and retaining a collaborative and high performing team, with experience managing multiple teams and/or managers being preferred
• Obsessed with how success will be measured, focused on data driven decision making, and finding the story in the data
• Strong writing, communication, and presentation skills to drive effective collaboration
• Strong interpersonal, leadership, collaboration, and project management skills
• Naturally curious and a lifelong learner about customer trends and digital technology, with a test and learn mentality and an agile way of working to improve product(s)
• Adaptable, comfortable with change and someone who thrives in a fast-paced, collaborative environment

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RECRUITMENT FRAUD NOTICE (vitalproteins.com)

At Vital Proteins, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, military or veteran status, and any other characteristic protected by applicable law. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

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