Headquartered in Salt Lake City, Utah, SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that helps individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.

With a fast-growing team of more than 300 employees, we are committed to remain adaptable, innovative, and trustworthy for our clients, agents, and employees.

We hold true to our core values: Adaptability & Continuous Improvement, Transparency & Trust, Honesty & Integrity, Teamwork & Collaboration, and Gratitude & Compassion. At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.

Since 2016, we have received numerous regional and national awards for our products, business, and workplace culture. To name a few: Regional Top Workplace Award for 2016, 2017, 2020, & 2021. National Top Workplace Award for 2022. Top Workplace in Compensation & Benefits, Leadership, & Finance Industry. WINK 2019 Trailblazer Award. S&P Global Market Intelligence 2020 - 3rd Fastest Growing Life Insurance Company.

Starting Salary: $70,000 Annually

Full Time or Part Time: Full Time

Standard Hours Per Week: Monday - Friday, 40 hours/week

Work Schedule: Shift starts between 6:30 AM and 8:30 AM MT

Schedule Type: Hybrid, Remote

SILAC Insurance Company provide an extensive variety of benefits that includes: Medical, Dental, Vision, Health/Flexible Savings Account, 401(k) & ROTH, Pet Insurance, Parental Leave, Paid Time off, 10 Paid Holidays, Birthday Pay, Paid Volunteer Time, Employee Assistance Program, and Tuition Reimbursement. Please inquire about more information about other benefits and perk offerings.

Responsibilities:

As a digital marketing specialist II, you will be responsible for:

Create & Execute Digital Marketing Campaigns - Create and execute digital marketing campaigns. This includes planning, building, and implementing digital marketing campaigns across multiple channels and platforms; using organic search campaigns, email marketing, social media, and other channels to increase awareness of the company (brand, products, and services

Content Creation - Perform ad copywriting and content creation with the assistance of the marketing, sales, product development and other SILAC teams to support the company's online marketing campaigns.

Develop Visual Assets - Work with creative team to create visual assets to support all digital marketing campaigns and company websites. Must have advanced knowledge of Adobe software (i.e.- InDesign, Photoshop, Illustrator, etc.) is required to help create or edit assets, advanced knowledge of graphical tools to help create assets.

Administer Websites & Publish Content - Administer the company's website and publish content with the support of the UX team. Understand and utilize a content management system and be able to perform technical website optimizations by modifying HTML or CSS code.

Monitor and Optimize Digital Marketing Campaigns - Manage, monitor, and optimize the performance of the digital marketing campaigns. Use data analytics software tools to understand how web traffic is being generated, then identify the best opportunities to enhance brand awareness.

Search Engine Optimization (SEO) - Advanced knowledge of SEO best practices and incorporating them into our company websites.

Strategize - Develop digital marketing strategies that optimize tactics used to support company efforts.

Data Analysis - Use analytics to measure, analyze, and report on digital marketing campaign performance.

Collaboration - Collaborate with marketing team members, UX, Sales, and other cross-functional teams to accomplish marketing team goals and objectives, along with enhancing brand awareness.

Forward-Thinking - Continuously apply new and innovative growth strategies to digital marketing campaigns to ensure our approach is current with the latest trends.

Requirements:

• Bachelor's degree in Marketing or similar field
• 3+ years of experience as a Digital Marketing Specialist or similar role
• Experience with digital marketing automation software
• Advanced knowledge of Adobe Creative Software
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Ability to work well in a team environment
• Strong time management skills
• Excellent multitasking skills
• Strong analytical skills
• Highly developed attention to detail
• Ability to work in a fast-paced environment
• Ability to prioritize tasks and meet deadlines

At SILAC Insurance Company, our core values are not just a requirement, they are a standard by which we live by. These values are incorporated every day, whether we are discussing ideas for new projects and procedures, finding a resolution for a customer's problem, or recruiting new talent. It is just one of the many things that make SILAC Insurance Company a Top Workplace.

We celebrate a diverse and inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal-opportunity workplace and strives to be a place where every employee feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.