Job description
Under the supervision of the Director of Marketing, the Digital Marketing Specialist will develop, manage and execute social and digital media strategies that support enrollment health, enhance the student experience and position the College as a community asset.
Duties and Responsibilities
- Create content for William Jewell’s social media platforms, including Facebook, Instagram, Twitter, Tiktok and LinkedIn
- Develop, maintain, and execute a social media editorial calendar including mediums, content themes and target markets, while providing performance metrics
- Ensure alignment of institutional mission, values, branding and outcomes in all media initiatives
- Create compelling, creative and action-oriented digital content and print material for communication workflows, communication campaigns, internal marketing and special events
- Conduct research and seek approval for innovative and relevant digital media initiatives
- Select student workers and manage their day-to-day assignments
- Assist with website updates
- Help write and execute marketing campaigns for departments and programs
- Generate stories on students, faculty, staff and alumni to use in marketing efforts
- Assist Director of Marketing with oversight of freelance vendors
- Other duties as assigned
Knowledge, Skills and Abilities
- Excellent verbal and written communication skills
- Formal training in project management and creativity ideation / deployment
- Superior interpersonal skills
- Competitive spirit and strong work ethic
- Strong analytic ability, creativity, and organizational skills
- Proficiency with Microsoft Excel, Outlook, Word and Adobe Creative Suite
- Knowledge of Photoshop, Adobe Premiere, Final Cut Pro and editing software
- Proficiency in photography and videography a plus
Minimum Qualifications
- Bachelors’ degree, supplemented with at least two years of social and digital media management, marketing and project management
Working Conditions
- Normal office working environment
The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications of employees assigned to this job.
Application Procedure
Candidates must submit the following documents through the posting link
- Letter of application
- Resume
- Salary Requirements – in the application
Please note: Incomplete submissions will not be considered.
Applicants who need accommodation for the application or interview process, please make such accommodation request in advance to the Office of Human Resources:
William Jewell College
Office of Human Resources
500 College Hill Box 1017
Liberty, MO 64068
(816) 415-6904
William Jewell College
Office of Human Resources
500 College Hill Box 1017
Liberty, MO 64068
(816) 415-6904
Availability
Review of applications will begin immediately, opened until filled.
All final candidates must successfully pass a criminal background check prior to beginning employment.
Our Mission: We educate our community to ask reflective questions, apply critical thought, and act with purpose.
Review of applications will begin immediately, opened until filled.
All final candidates must successfully pass a criminal background check prior to beginning employment.
Our Mission: We educate our community to ask reflective questions, apply critical thought, and act with purpose.
William Jewell College is an equal opportunity employer.
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