Job description

Job Summary:As a member of the Pauline Books & Media Marketing team, the Digital Marketing Assistant participatesin the development of marketing strategies for the publishing house and other Daughters of St. Paul -related projects and carries out the tasks associated with and evaluations of those strategies, especially those relating to online advertising and eCommerce .

General Responsibilities:

· Participates in publishing house meetings regarding particular titles and projects, staying informed and up to date about what is happening at PBM and contributing to the development of those projects

· Participates in strategic planning for PBM overall, as well as for particular projects and FSP initiatives

· Implements and manages advertising channels across digital platforms, including targeted social media ads, Google AdWords, online publications, podcast platforms, etc., as determinedby the Marketing team

· Assists in determiningKPIs and in reporting on measurable ROIs and other evaluations for each campaign

· Quarterly reports on analytics for all ad platforms, social media, webstore, newsletter, and general sales

Ideal Candidate:

· Has a desire to bring the Gospel to all people through all forms of communication

· Has an eagerness to learn and share the Pauline charism, brand, and mission

· Has strong interpersonal skills and is a professional communicator

· Keeps the needs of the PBM audience at heart in all communications and decisions

· Works well with a team in collaboration and planning, and stays flexible when troubleshooting in unforeseen circumstances

· Facility with online file management systems, social media platforms, analytics dashboards, sales reports, etc. as well as proficiency with Office 365

· Working knowledge of up-to-date best practices for SEO, ad targeting, CMS, UTM tags, lead generation, etc.

· Willingness to continue learning and stay informed about trends and changes in online advertising and marketing best practices

· Will need to be on-site in Boston up to 4 times per year

· Ideal, but not required: Familiarity with HTML/CSS, Adobe Photoshop, simple graphic and web design skills, working knowledge of the teachings of the Catholic Church

Job Type: Full-time

Pay: From $45,760.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Jamaica Plain, MA 02130: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: Hybrid remote in Jamaica Plain, MA 02130

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