Job description
We pride ourselves on our cutting-edge digital expertise and portfolio of world-renowned clients – from Montage Hotels & Resorts to The Ritz London to Aspen Skiing Company to 500+ other luxury properties across 6 continents – but also on our forward-looking, entrepreneurial culture & atmosphere.
The ideal candidate is a super-user in the Paid Media space, has experience across multiple digital advertising platforms, is results-driven, detail oriented, highly organized and able to pivot quickly to support client goals. They will have experience in leading and growing junior executional staff to achieve results, as well as enjoy rolling up their sleeves and assist in ensuring excellence in execution.
- Lead clients in developing paid media campaigns to achieve their brand and business objectives
- Creation and management of budgets, with ability to make recommendations to clients of how to optimize and shift tactics based on performance
- Management and oversight of third-party specialty providers and partners as necessary
- Create and manage Google Ad Search campaigns, including keyword strategies, targeting and writing ad copy to align with brand and business objectives
- Create and manage social advertising campaigns in Facebook Business Manager to align with business objectives
- Monitor campaign performance daily for optimization opportunities and to ensure budgets are maximized
- Develop and edit creative assets for display ads in JPEG, HMTL5 or GIF format
- Partner with Analytics team to ensure all ads are being tracked correctly
- Analyze and synthesize ad performance data into executive summaries that focus on primary drivers and actionability
- Actively monitor the changing digital marketing landscape, and recommend new initiatives / channels / tactics
- This role will be a combination of both hands-on involvement as well as will have the ability to lead 2-3 executional team members to achieve the above deliverables.
- Service Mindset: ability to lead with a servant approach, feeling ownership of our clients’ goals, and offering the same type of 5-star, tailored, personalized and high-touch service that they do to their guests
- Agility: able to balance several projects at once, assuring that progress is made across many fronts simultaneously
- Commitment to Excellence: ownership and accountability to quality assure all deliverables are produced on time, with the highest brand standards
- Attention to Detail: Ability to ensure all campaigns are built, QA’ed, and deployed without error and with excellence in execution
- Out Front: Demonstrate excellent organizational skills and a planner’s mentality, always thinking two steps ahead of your clients, your manager and your team to anticipate their needs and proactively address them
- 3+ years digital marketing experience, with proven hands-on ownership of multiple campaigns and channels
- Excellent communication skills, both verbal and written
- Strong foundation and understanding of the digital landscape
- Demonstrated hands-on experience with Google Ads and Facebook Business Manager
- Ability to analyze data and create actionable insights
- Google Analytics experience
- Basic Photoshop, Creatopy or similar experience
- SEO knowledge
- Passion for and/or experience within the Luxury Travel and/or Hospitality industry a plus
- Competitive salary and bonus opportunity, based on experience
- 401(k) – 4% employer match (without vesting schedule and no compensation maximum)
- Health insurance (company pays 100% of monthly premium)
- Dental insurance (company pays 100% of monthly premium)
- Vision insurance (company pays 100% of monthly premium)
- Life insurance (company pays 100% of monthly premium)
- Generous Paid time off policy in addition to all major holidays
- Paid week off between Christmas and New Year’s annually
This role is based in-person at our global headquarters in Denver, Colorado, USA.
About AZDS:
AZDS is the global leader in providing digital marketing, technology and booking engine partner services to luxury hospitality brands. Our expertise is in creating full-funnel digital conversion-focused experiences for an elite group of discerning partners that not only bring their brand to life in exceptional new ways, but drive increased bookings and revenue. We create immersive 360-degree digital ecosystems that optimize every step along the guest journey for High Net Worth and Uber-HNW travelers. From go-to-market efforts to website development to booking engine integrations, AZDS offers a premier full-service partnership approach across all our clients’ owned channels that makes their jobs easier, drives increased revenue, and provides full-funnel guest analytics across a fully integrated digital experience. A significant differentiator is that we lead the industry in custom integrations. We are certified partners with Sabre Hospitality’s SynXis booking engine, and have the ability to pull their APIs throughout a client’s entire website to create seamlessly integrated, fully-shoppable experiences that drive conversion, culminating with our industry-leading booking engine product, RevRaise. We have 500+ clients across 6 continents, including iconic luxury hospitality brands such as Montage Hotels & Resorts, The Oetker Collection, The Ritz London, The Breakers Palm Beach, Shutters on the Beach, and Sereno Hotels, among many others. While our highest measure of success is driving increased client bookings, we have also won significant industry awards, including W3 Best in Class awards, The Internet Marketing Association Website of the Year, and Pixel Awards for our attention to user experience and design. Our ability to see trended guest behaviors across all of our platforms (5 million guests & $650M annually) gives us the ability to provide benchmarking and aggregated data, insights and strategic advice to our partners to optimize performance. We pride ourselves on our laser focus with an elite group of clients, our proven results in driving conversion, our first-class responsive service, and our ability to innovate and drive results as true extensions of our clients’ teams.
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