Job description
If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.
As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.
You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.
For NY residents please review the following state law information: Notice of Employee Rights, Protections, and Obligations LS740 (ny.gov) Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. The national salary range for Specialist, Marketing Information Management : 73,500.00-152,000.00 The expected starting salary range for Specialist, Marketing Information Management : 81,500.00 - 122,500.00
This role is compensation grade F4 This is a REMOTE OPPORTUNITY.
This opportunity is a role on the ‘Marketing Data, Analytics, and Research’ team in Marketing Operations, supporting enterprise and brand marketing across all business units. The selected individual will be responsible for the design, build, and delivery of data products that drive advanced multi-channel marketing campaigns, measurement of campaign effectiveness, and predictive analytics/models.
As a Specialist, you'll actively participate in all phases of the marketing and advertising analytics life cycle. You will partner with internal customers in determining data and information needs and in identifying information to aid with decision making. You’ll build sophisticated data and analytic solutions using modern platforms and business intelligence tools. You will serve as the lead to others for information and data needs.
This opening can be filled in one of our offices, or in a remote/work-from-home (WFH) capacity from anywhere in the country.
If one or more of the items below is a fit, we want to hear from you!
- You have the drive and desire to be a part of a future forward data enabled culture.
- You have interest, skills, or experience with innovative data solutions using modern platforms such as Databricks, AWS, Snowflake, etc.
- You have interest or experience in working with marketing, advertising, customer interaction/behavioral, and econometric data sets.
- You enjoy working on inclusive and collaborative teams with peers who are also passionate experts in their area of focus.
Job Description Summary
Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!
As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.
You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.
Job Description
Key Responsibilities:
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Assists with multiple projects to develop business and data analysis to drive business objectives.
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Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
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Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
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Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
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Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
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Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
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Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
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Builds data visualization to support business needs.
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Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
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Helps drive marketing action and results through the interpretation and application of data and research findings.
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Helps facilitate business implementation planning sessions.
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May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
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Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods
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Assists with developing governance, documentation and training around new processes.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.
Typical Skills and Experiences:
Education: Undergraduate studies with post graduate studies preferred.
Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs.
ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.
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Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,
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Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
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Smoke-Free Iowa Statement: Nationwide Mutual Insurance Company, its affiliates and subsidiaries comply with the Iowa Smokefree Air Act. Smoking is prohibited in all enclosed areas on or around company premises as well as company issued vehicles. The company offers designated smoking areas in which smoking is permitted at each individual location. The Act prohibits retaliation for reporting complaints or violations. For more information on the Iowa Smokefree Air Act, individuals may contact the Smokefree Air Act Helpline at 888-944-2247.
For NY residents please review the following state law information: Notice of Employee Rights, Protections, and Obligations LS740 (ny.gov) Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. The national salary range for Specialist, Marketing Information Management : 73,500.00-152,000.00 The expected starting salary range for Specialist, Marketing Information Management : 81,500.00 - 122,500.00
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