• Act as the principal ambassador for LBT to customers and the public, educating about LBT’s services and mission, with the goal to increase ridership.

• Identify, initiate, and deepen relationships with various community stakeholders in the areas that LBT serves, with a focus on key groups, including senior citizens, students, and non-English speaking communities.

• Develop and implement community relations action plans identifying specific, measurable objectives for outreach initiatives.

• Maintain databases including contacts of community groups and metrics of outreach initiatives.

• Coordinate, plan and/or attend community meetings and events to hear community feedback, provide information about LBT services and advocate for participation.
• Identify and/or help develop promotional and outreach materials needed to support communications efforts.
• Prepare presentations for public or neighborhood meetings.
• Gather information, plans, input and concerns from community groups to enhance LBT’s services.
• Contribute and create dynamic content for LBT’s social media and digital communications channels.
• Assist with drafting written materials, including community newsletter, mass email correspondence, etc.
• Manage inventory of promotional items, ensuring there are available resources for distribution at events and in-kind donations.
• Work evenings and weekends as needed to represent LBT at community events.
• Other duties as assigned.

ATTRIBUTES AND SKILL SETS:

• Excellent interpersonal skills, including public speaking, writing and diplomacy.
• Considers customer first in decision making.
• Operates with integrity.
• Open to new ideas and continuous improvement.
• Is proactive and a self-starter.
• Flexible, adaptable and agile with the ability to shift work or focus based on situation.
• Understanding and knowledge of:
  • Community relations strategies and tactics to increase customer engagement.
  • Digital and mass media communications and effective tactics to reach different audiences.
  • Community relations and communications trends.
  • Proficiency with computers, including Microsoft PowerPoint, Adobe Creative Suite, Outlook and other Office products, as well as social media management.
• Ability to:
  • Translate complex transit information into clear, concise statements.
  • Manage multiple projects and deadlines and work independently, sometimes with minimal direction.
  • Work in a team and collaborate with diverse populations.
  • Respond to comments and feedback effectively and diplomatically.
  • Maintain effective working relationships with all levels and departments of the organization.
  • Interact with the public in a positive and professional manner.
  • Maintain the highest level of confidentiality.
  • Load and unload large heavy items from a vehicle and display at community events.

• Bachelor’s degree in Public Administration, Communications or a related field and two years of experience is preferred.
• Professional experience offering specific and substantial preparation for the duties of the position may be substituted for required education. This includes five or more years of representing an agency before the public, such as customer service or community relations.
• A valid Class C California driver’s license.