Job description

Spark Dental Management, the region's leading provider of pediatric and orthodontic dental care, has an immediate opportunity available for a Community Outreach and Marketing Manager.

While this position is remote, the ideal candidate for this role will be physically located in the Northern part of the US and willing to travel between our locations several days/week, as this role will develop and lead critical marketing initiatives driving patient acquisition and retention for our affiliates in this region. Previous dental experience is a big plus but not a requirement.

Spark Dental Management is a multi-specialty Dental Support Organization (DSO) dedicated to providing the highest level of business and operational support to our affiliated locations, allowing our dental care teams to focus on patient-centered care. From financial management to human resources and marketing, our professionals work to improve patient experience and expand access to dental care. Spark Dental Management supports more than 75 affiliated practices across seven states, with a dedicated focus on specialty practices such as pediatric dentistry, orthodontics, and dental surgery. We’re proud to make a difference in the lives of families in the communities we serve.

We are a rapidly growing company that is pleased to offer a competitive salary and strong benefits package, which includes:

• Company contributions towards medical insurance coverage
• No-cost employer paid dental insurance for all employees
• 401(k) with company match
• Generous paid time off (PTO) policy
• Company paid holidays
• Employer-paid Group Term Life Insurance, Short-Term Disability, and Long-Term Disability Insurance

This position will lead efforts to foster and grow relationships with community health partners, pediatricians, nonprofits, and other local organizations whose missions and goals align with those of Children’s Dental Management and our affiliated practices. The Community Marketing & Outreach Manager will partner with local office managers and staff to plan, coordinate, and execute community-based events.

This position will report to the Director of Marketing and assist in the execution of the organization’s corporate marketing strategy for all dental and surgery center locations. The ideal candidate will have excellent communication and organization skills, a passion for measurement, and be driven to make an impact in a rapidly growing organization.

General Responsibilities:

COMMUNITY OUTREACH

• Coordinate measurable outreach initiatives, including sponsorships and educational campaigns with local schools, child-care programs, non-profit organizations, and other community entities
• Partner with local affiliate office(s) to represent CDM at appropriate business-generating events, fairs, and community functions. Review and advise local offices on their monthly marketing plans
• Assist in building and strengthening patient referral streams; conduct research and support efforts to strengthen relationships with referring physicians
• Facilitate and execute Community Partner gift program
• Maintain inventory of branded giveaways and collateral; identify and order new material as needed

DIGITAL MARKETING

• Contribute content for social media and various patient-facing websites
• Lead development and implementation for the next phase of Children’s Dental Academy, our online dental health curriculum
• Partner with Digital Marketing Manager to plan and execute regular webinar series promoting oral health and/or pediatric health topics
• Assist in development of content to be used digitally and/or in print

STRATEGIC SUPPORT

• Support implementation of marketing and advertising campaigns, ensuring consistency in messaging and visual representation of our brand
• Maintain and help improve tracking systems to measure ROI of community events and presentations
• Assist with routine reporting to demonstrate progress and impact of marketing initiatives
• Help track and coordinate brand integration and roll-out efforts related to practice acquisitions
• Provide support organizing and maintaining contact databases and mailing lists for campaign outreach

VENDOR COORDINATION

• Research and obtain quotes from third party vendors for various projects
• Partner with local print vendors to implement direct mailing campaigns to patient base, prospects, and potential community partners

Requirements

• Degree in Marketing, Advertising, Communications, or related field
• Minimum 5+ years of relevant professional experience
• Demonstrated skills, knowledge, and experience in marketing
• Graphic design skills or experience with Adobe Creative Suite a plus
• Experience in healthcare industry preferred, but not required
• Computer literacy in Microsoft Office suite and database management

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• West Chester, PA 19382: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: Hybrid remote in West Chester, PA 19382

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