Description
Job Summary
The Channel Marketing Manager is a high impact leader of the Channel Marketing team that helps enable our retail partners to market Great Dane effectively in their local markets. This position plays a key role in developing our channels, including project management, execution, tracking, and reporting. Key Responsibilities: • Set sales goals and develop channel marketing programs to achieve these goals. • Develop positive working relationship with channel partners (dealers/branches) to generate revenue. • Lead partners in the execution of channel marketing programs to increase product sales within customer base. • Develop partner marketing activities including trade shows, online advertising, campaigns, and emails to develop brand awareness. • Drive partners to use program offerings, including technology, campaigns, and learning opportunities. • Manage marketing collateral creation and develop newsletters for partners. • Monitor and manage expenses within allotted marketing budget. • Assist in strategies to continuously improve and optimize channel marketing programs. • Plan and organize product launch events, sales trainings, and other marketing events for partners and customers. • Monitor, evaluate, and report on the effectiveness of channel marketing programs. • Ensure channel sales partners are participating in marketing activities that are aligned to business plan objectives. • Collaborate with Marketing Operations to maintain content and channel partner access in our sales enablement platforms, including Champ’s Spot and Synergy Central. • Lead our Brand Box program by coordinating promotional items and campaign material, ensuring all deadlines are met. • Ensure channel marketing content is current in all locations by using audits, updates and/or removing obsolete assets as necessary. • Be the primary point of contact for our Retail Marketing Support Program (RMSP) and collaborate on new program offerings, communications cadence, and reporting and analytics on the program. • Other duties as assigned. Competencies: • Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. • Integrity & Trust: Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain. • Functional Technical Skills -Has the functional and technical knowledge and skills to do the job at a high level of accomplishment. • Confronting Direct Reports: Deals with problem direct reports firmly and in a timely manner; doesn’t allow problems to fester; regularly reviews performance and holds timely discussions; can make negative decisions when all other efforts fail; deals effectively with troublemakers. • Managing and Measuring Work: Clearly assigns responsibility for tasks and decisions; sets clear objectives and measures; monitors process, progress, and results; designs feedback loops into work. • Motivating Others: Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person’s hot button and use it to get the best out of him/her; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with. • Priority Setting: Spends his/her time and the time of others on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
Qualifications
Job Requirements:
• Education: BA/BS degree preferred or an equivalent combination of education and experience. • Experience: developing demand generation and sales enablement campaigns. • 5-7 years of related experience in B2B sales, channel, or partner marketing. • Experience with channel programs and partner portals. • Experience managing content creation. • Exceptional writing skills and communication skills. • Skills: Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements. • Working knowledge of Salesforce. • Strong project, collaboration, and interpersonal skills. • Travel: as necessary. Career Pathways: • Prerequisite Positions: • Potential Growth Opportunities: Physical Demands/Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Physical demands: While performing duties of job, employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; talk and hear. Specific vision abilities required by the job include close and distance vision. • Work environment: The noise level in the work environment is usually minimal to moderate