Job description
The Sr. Brand Specialist is responsible for developing and managing the marketing strategy for the Translation Business Line at United Language Group. This includes, but is not limited to, the development and execution of marketing plans and strategies, engagement campaigns, budget oversight, and vendor management. The ultimate goal of this position is to work cross functionally with other team members to enhance the ULG brand and drive revenue throughout our target verticals – Healthcare, Life Sciences, Technology, Manufacturing and others.
Essential Duties + Responsibilities
- Develop and execute business line marketing strategies
- Coordinate marketing budget allocated to the business unit
- Develop and execute comprehensive, multi-channel client engagement campaigns
- Coordinate with counterparts in sales and operations to develop long term business line strategies
- Support proposal and presentation creation
- Supervise any other marketing positions within the business unit
- Implement and track success of Marketing, Social Media and PR campaigns
- Create and/or coordinate creation of content for articles, blogs, white papers, brochures, webinars, etc.
- Manage our participation in events, such as trade shows, within the business unit
- Coordinate SEO/SEM programs
- Other duties as may be reasonably requested
Education, Experience + Skills
- Minimum 2 years marketing experience
- Ability to work cross functionally to develop and execute marketing strategy
- Strong written communication skills and content creation ability
- Track record of finding and working successfully with outside vendors / creative
- Multicultural marketing experience is a big plus
- Excellent English communication skills, both written and verbal
- Energetic self-starter who takes initiative and creative approach to problem solving
- Strong people and organizational skills
- Bachelor’s degree in related field
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