Job description
What you'll do:
- Develop and implement a full growth go-to-market launch strategy for Prime Roots across PR, brand partnerships, consumer engagement, and event strategies.
- Be responsible for in-store merchandising and brand look and feel across all channels and accounts and be a support system to the sales team
- Responsible for all brand content and digital strategy
- Responsible for the marketing calendar (trade and consumer)
- Interface with our retail and food service partners on collaborations as well as activations including sampling
- Control messaging strategy for new products in online and retail channels, including strategy for ad copy, POS merchandise, retail programs, and sales kits.
- Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
- Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
- Track and manage the marketing budget to ensure the company hits its annual business plan goals
- Develop new insights into solutions that result in organizational improvements
- Directly train and manage the day-to-day marketing team
Who you are:
- A Bachelors's or Masters's in marketing, business administration, or a related field (MBA preferred).
- You have a demonstrated track record of bringing products to the market.
- Experience with consumer brands is a must, preferably within food
- You are a rockstar communicator who can collaborate with and get buy-in from multiple stakeholders across different teams
- You are a risk-taker, you enjoy taking a strategic, data-driven approach to solving problems.
- You're familiar with reading and analyzing consumer insights and trends.
- You're able to be resourceful and excited about grassroots growth and the opportunity to establish a brand
- A fast-paced startup environment sounds like home.
Perks of working with us:
- Opportunity to work in a fast-growing innovative food startup.
- Competitive compensation and equity.
- Excellent growth and advancement opportunities.
- Collaborative working environment.
- Medical, Dental and Vision Insurance.
- FSA, HSA, and Commuter Benefits Accounts.
- 401k.
About Prime Roots:
About Prime Roots:
Prime Roots is on a mission to change the world by reimagining protein. Prime Roots’ foundational ingredient is koji: which has the potential to replicate the taste and texture of nearly any meat or seafood through a simple fermentation. The work of the team has been featured in the Wall Street Journal, New York Times, Fast Company, and Food & Wine. Prime Roots is headquartered in Berkeley, CA, and backed by the same investors behind Blue Bottle Coffee and Sweetgreen.
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