Job description
Automotive PPC Analyst
ABOUT SMARTSITES
SmartSites is a young, energetic, and innovative digital media agency. We are a team of over 300 designers, developers, writers, marketers, and problem solvers, who work together to help businesses succeed online.
- SmartSites is an Inc5000 fastest growing private company for six consecutive years (2017-2022).
- Over 1,000 5-star reviews across Google, Yelp, Facebook, UpCity. Clutch, G2 and more.
- 97% of SmartSites employees would encourage their friends to become coworkers -- 1st place in our competitive landscape (Comparably).
PPC ANALYST
We are seeking a self-driven Pay-Per-Click (PPC) Analyst to share in our mission in providing best-in-class digital marketing services for small & medium sized businesses. This is a client-facing role that focuses on driving ROI through paid search and paid social campaigns for our automotive clients.
JOB RESPONSIBILITIES
PPC Operations
- Perform PPC campaign audits to identify opportunities in the automotive industry.
- Create & manage paid search & paid social campaigns
- Develop, test and optimize ad copy, landing pages, and other creative assets
- Analyze and optimize campaigns for ROI and performance objectives
Team Collaboration
- Work with designers, developers, writers, and marketers.
- Collaborate with other client service teams on co-managed clients: SEO, web services, social media, CRO & email marketing.
- Delegate & manage tasks in our project management portal.
Client Relations
- Manage 20-40 clients
- Communicate via email, call, and video conferencing
- Lead meetings such as project kickoffs and PPC strategy calls
IDEAL CANDIDATE
- A critical thinker that shares our passion for all things digital. Has a desire to help others, a great eye for detail, an eagerness to learn, and can persuasively communicate ideas.
- 1+ years’ experience managing PPC campaigns (Google Ads, Microsoft Advertising, Facebook Marketing, Amazon Ads, Pinterest Ads, and/or LinkedIn Advertising) especially in the automotive industry.
- Configured conversion tracking & attribution with CRMs (Salesforce, HubSpot, Zoho)
- Setup shopping feeds & attribution with eCommerce (Shopify, Magento, Woocommerce)
- Experience in PPC automation & data aggregators (Google Scripts, Zapier, Supermetrics), keyword research, performance & ROI tracking.
- Familiarity with Google Analytics, Google Tag Manager & Google Optimize
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Commission pay
COVID-19 considerations:
Fully remote workforce
Application Question(s):
- Please describe your PPC Campaign experience in the automotive industry
Education:
- Bachelor's (Preferred)
Experience:
- Automotive PPC Campaign Management: 1 year (Required)
Work Location: Remote
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