Job description

About the Role

The Associate Manager, Retail Digital Marketing will lead and execute digital marketing campaigns to efficiently build up brand store awareness and drive sales in coordination with omnichannel strategies. This role will be responsible for building, growing, and optimizing the online marketing programs and portfolio (email, paid social media, SMS, Google Local, landing pages, etc.) for Ariat brand stores. An ideal candidate is strategic yet creative, has a deep understanding of digital marketing and performance measurement, with strong organization and project management skills.

Please Note: Ariat's corporate headquarters will be relocating from Union City, CA to San Leandro, CA spring of 2023.

You’ll Make a Difference By

• Driving creative development and execution of paid media campaigns tailored for each brand store region and optimized to drive awareness and conversion
• Monitoring paid media campaign performance, deliver ongoing reporting, and proactively communicate key learnings to internal stakeholders
• Managing all creative asset requests for brand store marketing
• Leading creative briefing for monthly campaigns to support product launches, promotions, and key initiatives
• Collaborating with internal digital marketing and ecommerce partners to develop and manage email and SMS calendar that aligns with retail business strategy
• Maintaining and updating store landing pages to ensure content is current and accurate
• Assisting in additional marketing projects, potentially including development of omnichannel integrations, loyalty initiatives, events, social media programs, influencers, etc.
• Ensuring all projects are completed within identified timelines and budgets

About You

• 3-5 years’ experience in consumer marketing
• Experience in paid media management and ability to create digital content
• A learning mindset, combined with strategic thinking and project management skills
• Team player with a positive attitude that is able to adapt to rapidly changing priorities
• Strong written and verbal communication
• An understanding of the retail business, and apparel or footwear products is a plus
• BA or BS required

About Ariat

Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for riders, ranchers, workers, and outdoorsmen who care about performance, quality, comfort, and style.

The salary range for this position is $75,000 - $83,000 per year.

The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Job Type: Full-time

Pay: $75,000.00 - $83,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Work Location: Remote

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