Job description
Ocean Spray is seeking an Associate Brand Manager on our Foods Innovation team. In this role, you’ll be part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth on our Dried Fruit business. We are looking for someone who is a collaborator, problem solver and ready to innovate to drive business results.
The Associate Brand Manager is responsible for identifying key consumer insights/need gaps and defining the best way to bring them to market. You will lead cross-functional teams from product platform ideation all the way to in market. Additionally, you will manage the P&L for respective platforms and track in-market performance for success. This position requires someone who is ready to roll up their sleeves and eager to play a critical role on our Foods team.
Position location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or in our Seaport Boston, MA location with Mondays & Fridays remote.
Principal Duties and Responsibilities:
- Partner with Insights team to bring together trends, analytic data and consumer learnings into actionable plans and relevant retailer sell-in presentations
- Partner with R&D and Culinary Team to translate concept ideas into product deliverables
- Partner with Go-to-market and Sales teams to develop strong sell-in materials for retailers
- Assess key market/competitor dynamics, customer, and consumer trends to stay abreast of competitive landscape and opportunity gaps to identify innovation trajectory and growth opportunities
- Collaborate with Innovation Marketing Manager to deliver portfolio growth and the creation of multi-year Innovation pipeline, deliver a compelling mix grounded in consumer-validated learnings
- Lead development and execution of product platform(s) including product development, packaging design, pricing, positioning and customer sell in
- Manage project P&Ls, managing overall innovation budget including A&P spending for assigned product responsibility
- Develop and present presentations to leadership as part of the Stage Gate process.
- Work with sales and insights teams to deliver best-in-class monthly Innovation forecast accuracy. Track in-market performance to ensure meeting identified KPIs
Knowledge, Skill, and Ability Requirements:
- Bachelor’s Degree required, MBA Preferred
- 3+ years of relevant experience (food/beverage or CPG Marketing preferred)
- Strong analytical skills: ability to link strategies and objectives to develop a plan
- Keen strategic thinking, collaboration, problem solving, teaming, and project execution skills
- Comfortable with ambiguity
- Passionate and curious
- Excellent organizational and project management skills; demonstrated ability to manage multiple projects at one-time
- Ability to partner and solve problems by leveraging multiple function support
- Strong presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer, and internal organization
- Excellent communication skills
- Travel 10%
Compensation/Benefits:
- Competitive Base Salary
- Medical, Dental, and Vision Insurance on day one
- Performance Bonus
- 401K with up to 10% in matching contributions
- Bright Horizons Family Solutions – Back up care, tutoring, etc.
- Transgender benefits
- Fertility benefits
- Tuition Reimbursement Program
- Paid holidays and vacation days
- Up to $300 Fitness Reimbursement
- Up to $300 Massage Reimbursement
- Health Resources including Free Lyra membership, 1:1 Health Coaching and more.
- Access to LinkedIn Learning
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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