ASSISTANT DIGITAL MARKETING MANAGER GOLF INDUSTRY

Full Time
Willowbrook, IL 60521
Posted
Job description

JOB SUMMARY: The Assistant Digital Marketing Manager position has experience with Customer Relationship Management software, email marketing, journey builder and landing pages using the Salesforce Marketing Cloud platform (or other marketing platform alternatives). This position will require the employee to work on-site at the Willowbrook, IL headquarters 4 days/week with the option to work remotely 1 day/week. Sample projects range from the strategic to the very operational, including supporting the acquisition and retention strategies, evaluating growth opportunities, business planning, customer segmentation, and regular review of related key performance metrics. The deliverables include email building and deployment, website content management/updates, detailed analytic reports, and custom performance analysis.

ESSENTIAL FUNCTIONS

  • Planning, creating and managing email marketing efforts, including campaign promotions, new business development, and minor website management content updates.
  • Maintaining benchmarked analytic KPIs for digital marketing projects, providing recommendations for improvement and optimization of channels and future strategy.
  • Testing and analyzing digital marketing campaigns, including A/B testing various creative assets.
  • Creating platform connections, marketing automation, and promotion campaigns while maintaining brand continuity.
  • Improving customer engagement by further segmenting data and/or better using the existing data.
  • Troubleshooting and supporting email channels and other digital marketing channels
  • Managing data feeds and integrations with Salesforce and other technology platforms. Helping prepare data sets with appropriate rules for email journeys using Salesforce Marketing Cloud (or other marketing platform alternatives).
  • Liaison and project management of partner golf association campaigns across the country.
  • Maintaining detailed campaign briefs pre and post campaign deployment.
  • Performs other duties as assigned

Club Champion, an equal opportunity employer, is committed to equal opportunity for all employees and applicants. We recruit, hire, train, promote, pay, and administer all personnel actions without regard to race, color, religion, sex (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), sex stereotyping (including assumptions about a persons appearance or behavior, gender roles, gender expression, or gender identity), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We interpret these protected statuses broadly to include both the actual status and also any perceptions and assumptions made regarding these statuses.

EDUCATION AND EXPERIENCE REQUIRED

  • Bachelors degree or equivalent work experience preferably in Marketing, Advertising, or Communications
  • 2-4 years experience in Salesforce CRM and Marketing Cloud: Journey Builder, Email Studio & Advertising Studio (or other marketing platform alternatives)

KNOWLEDGE, SKILLS, AND ABILITIES

  • Experience with end-to-end analytics platforms such as Google Data Studio, Tableau or Qlik (or other data visualization tool platforms)
  • Experience with tracking, reporting, and monitoring of key performance indicators. Knowledge of Google Analytics, Google Tag Manager. Fluent in the search landscape, including performing competitive analysis, keyword development, tracking tools, and reporting tools
  • Experience with CMS platforms, CRM platforms, HTML, CSS, SQL, SEO, SEM, and data management with analytic reporting
  • Strong project management skills with the ability to work under tight deadlines and multiple projects at one time
  • Detail-oriented and quality-oriented with the ability to communicate with conviction and the desire to grow and develop
  • Proficiency in the standard G-Suite and Microsoft Office Suite
  • Proficiency in the Adobe Creative Suite a creative eye for branding; graphic design abilities are a plus

WORK ENVIRONMENT

  • Office setting
  • Prolonged periods sitting at a desk and working on a computer

SUPERVISORY RESPONSIBILITIES AND COORDINATION:

  • None

EQUIPMENT USED TO PERFORM THE JOB

  • Office Equipment
  • Personal Computer
  • Computer Software Microsoft Office products

PHYSICAL ABILITIES

  • Frequent communication both verbal and written
  • Demanding level of concentration

The salary range for this role is $60K to $70K per year. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s particular pay position within this range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

This job is also eligible for performance bonus pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and life insurance to eligible employees.

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