Area Sales Director

Full Time
San Diego, CA 92121
Posted
Job description

At the heart of Radisson Hotel Group Americas is our brand promise, Every Moment Matters. More than just our motto, it’s how we do business and who we are at our core. We firmly believe that our people are at the center of our success, so we strive to provide a meaningful employment experience with a focus on developing our team’s talents.


Radisson Hotel Group Americas is proud to be one of the world’s leading hotel groups, with nine distinctive hotel brands featuring more than 600 hotels throughout the US, Canada, and Latin America. Our portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Radisson Inn & Suites, Park Plaza, Park Inn by Radisson, and Country Inn & Suites by Radisson.


As an Executive Leader of a property’s sales department and sales expert/consultant to staff and sales strategies of additional property(s), you will be responsible to drive all top line revenues in assigned hotel(s) with leadership, revenue management, and marketing/sales.

Serves as authority on sales processes, contracts, sales platforms and liaison for primary hotel and assists GM with additional assigned hotel(s) collaboration.

  • Participates in the development of the primary hotel and assigned hotel(s) business strategies
  • Participates in the development and implementation of sales strategies that support achievement of the primary hotel and assigned hotel(s) goals
  • Provide leadership, onboarding, coaching and sales training to select sales managers
  • Exemplifies excellent written and oral communication skills with all stakeholders, including ownership
  • Achieves market share and revenue goals by directing the group, catering and banquet, negotiated/corporate/BT, and transient sales departments’ strategies and personnel directly at primary hotel and assists GM with same goals at additional hotel(s.)
    • Maximizes revenue and market share across portfolio of assigned hotel(s.)
      • Uses data and technology to analyze, approve and drive sales across all revenue disciplines
      • Develops and deploys sales and marketing strategies and personnel designed to maximize revenue opportunities and efforts
      • Highly engaged participant in primary hotel and assigned hotel(s) strategy team, driving yield management strategies for the hotel(s)
      • Produces data and understands all trends and data including STR report data to align efforts
      • Interprets sales feeders/drivers to deploy all marketing strategies including paid advertising, trade show travel, social media plans and other customer engaging marketing efforts

Maximizes productivity while coaching sales team on sales techniques, optimizing sales tools and ensuring that strategies are aligned with the primary hotel and assigned hotel(s) market share goals

  • Develops yearly business plan, marketing calendar and budget with monthly updates on revenues and expenses in collaboration with the Executive Committee for primary hotel. Consults in development of said tasks with GM for additional hotel(s.)
  • Develops, reviews and implements annual, quarterly and monthly sales goals for sales team which are aligned with the primary hotel and assigned hotel(s) overall revenue goals for all hotels
  • Monitors call productivity and revenue goals for each team member by tracking results
  • Participates in the development and implementation of business strategies for the assigned hotel(s) which are aligned with RHGA’s overall mission, vision values and strategies
    • Develops, implements and leads strategies for achieving each individual’s and overall team sales goals aligned with primary hotel and assigned hotel(s) goals
    • Creates an environment that provides employees with the tools, training and environment they need to deliver the service brand behavior and teamwork
    • Communicates and reinforces the vision for customer service to all managers, supervisors and employees
    • Monitors status regularly and adjusts strategies as appropriate
    • Continually improve hotel sales and adheres to Radisson brand standards
    • Creates an environment that encourages employees to provide the service brand behavior hospitality and teamwork
    • Exemplifies minimum requirements of the 100% Guest Satisfaction Guarantee are in place and understood by all employees by developing customer feedback avenues (soliciting input, reports, etc.) and focusing management team on identifying trends and developing and implementing solutions

Sales Expert/Consultant to additional properties:

  • Onboard new and promoted sales managers and directors
  • Audit, implement and put in cadence sales tools and platforms
  • Oversee and guide sales strategies, business plan and topline revenues

Develops and implements strategies and practices which support employee engagement

  • Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market
  • Directs the development and implementation of strategies and practices which support employee engagement throughout the hotel
  • Oversees all facets of human resources management including the recruitment and selection, training & development, compensation, recognition and performance management of the work force
  • Takes active role in recruitment and selection of qualified candidates
  • Communicates performance expectations and provides employees with on-going feedback
  • Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
  • Drives employee engagement through the creation and implementation of departmental action plans
  • Creates 100% guest satisfaction by providing the Radisson experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations.
    • Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork
    • Participates in the development and implementation of business strategies for the hotel which are aligned with Radisson’s overall mission, vision values and strategies
    • Communicates and reinforces the vision for customer service to all managers, supervisors and employees
    • Creates an environment that encourages employees to provide the service brand behavior hospitality and teamwork
    • Ensures that all minimum requirements of the 100% Guest Satisfaction Guarantee are in place and understood by all employees
    • Ensures that the hotel delivers 100% Guest Satisfaction by developing customer feedback avenues (soliciting input, reports, etc.) and focusing management team on identifying trends and developing and implementing solutions
    • Creates an environment that provides employees with the tools, training and environment they need to deliver the service brand behavior and teamwork

Performs other duties as required by Management to provide 100% Guest Satisfaction and genuine hospitality to our Guest

Responsibility #1 (75%):

  • Directing and establishing sales goals and customer relationships that align with the monthly, quarterly, and annual forecast. Providing direction and coaching to team on meeting and exceeding deliverables.

Responsibility #2 (20%):

  • Providing exceptional communication to Executive Committee, Corporate and Ownership to ensure developments, goals and demands are being met as business needs evolve.

Responsibility #3 (5%):

  • Attend networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy.

Requirements/Skills

  • High school diploma required, bachelor’s degree preferred
  • Minimum five years sales management experience within hotel industry
  • Minimum two years at an upscale brand in past five years in sales management
  • General knowledge of contract laws
  • Experience managing owner relationships
  • Experience managing a team
  • Able to resolve conflicts; guests, supervisor and employee
  • Able to collaborate effectively with other hotel employees and managers to ensure teamwork
  • Ability to interpret and implement strategies based on reviews of STR, TravelClick/Kalibri Labs, GDS audits, Online Booking tools
  • Expert computer skills including Microsoft Office suite, Delphi and/or Opera, including Catering and Convention Services deliverables
  • Knowledge of hotel operations including; preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning
  • Ability to travel


We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, sexual orientation, gender identity, disability, veteran status, genetic information or other protected class. Background checks are also required before employment begins.

Visa Requirements: We participate in E-Verify and all candidates must be in possession of identification providing authorization to work in the United States as defined in the Immigration Reform and Control Act of 1968 (IRCA). This position does not offer sponsorship of Work Visas.

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