Are you looking to join a team of passionate and innovative thinkers? The JetBlue Travel Products team is growing fast, and we need your help to help push the boundaries to further innovate the travel and vacations space. Located at the Fort Lauderdale Inspiration Center (FLIC) in South Florida, the budding epi-center of the travel and hospitality industry, JetBlue Travel Products works hard to integrate personalization and technology into the airline and the broader travel journey for all JetBlue customers.

The JetBlue Travel Products (JTP) Analyst, Paid Media and Performance Marketing is responsible for maximizing the impact and effectiveness of all JetBlue Vacations and Paisly by JetBlue advertising initiatives. The Analyst will join JetBlue Travel Products’ Advertising and Brand team and partner closely with internal and external stakeholders to outline the media strategy and create and implement media plans. This role will manage JetBlue Vacations and Paisly by JetBlue paid media planning, execution, reporting and optimization with a focus on acquisition-driving media campaigns. This position will play a key role in managing the day to day workstreams with ad agencies and business partners as well as manage paid campaigns on select channels including paid search and paid social.

This role is intended for a Marketing driven individual whose personal values match JetBlue’s values of Safety, Caring, Integrity, Fun, and Passion.

Why JetBlue Travel Products?

• Be a part of an engaged, connected team of crewmembers working towards the goal of connecting people and creating memories, along with working with a supportive leadership team.
• All JTP crewmembers are eligible for unlimited standby flight privileges on JetBlue and a number of other airline (OAL) partners, in addition to special deals and perks with lodging partners. Sounds fun, right?
• Learn the vacations business first-hand through the customer lens, providing you with unlimited growth opportunities within JTP.

Essential Responsibilities

• Oversee the strategy and manage several online and offline marketing channels such as paid search, paid social, affiliate, programmatic display, online video, television, partnerships and more.
• Responsible for monitoring paid media investments ensuring continuous improvements to our media efforts to ensure the most effective use of the marketing budget.
• Manage select advertising channels in ad serving platforms including, but not limited to, paid search (Google Ads) and paid social (Facebook).
• Serve as JetBlue Vacation’s paid search and paid social expert, overseeing strategy and execution of paid search tactics across all JetBlue Vacations’ and Paisly by JetBlue campaigns.
• Partner with external ad agencies to strategize and execute acquisition marketing campaigns to drive revenue and bookings.
• Analyze campaign performance and make recommendations for future testing/optimization across paid channels (marketing variables including offer, copy/messaging, targeting and segmentation and creative).
• Regularly analyze and report out on data and metrics to identify key opportunities to improve KPI performance, increase scale and enhance efficiency of marketing spend.
• Provide weekly, monthly and quarterly recaps to leadership with opportunities for optimization.
• Translate business goals into media briefs to guide advertising agency(s) in the development of campaigns.
• Oversee affiliate marketing strategy including managing agency(s) to develop and execute strategy across affiliate marketing ecosystem including partner recruitment, partner evaluation and commission structures.
• Collaborate with Lead to manage marketing tech stack and find opportunities to advance campaign measurement and customer insights.