Job description
The Admissions/Marketing Director facilitates the admission of new residents and administers the marketing plan for The Williamsport Home. The Admissions/Marketing Director interacts with hospital discharge planners, family members, physicians and others considering the admission of a person to The Williamsport Home. This position screens admission candidates, works with other Social Services/Nursing staff and coordinates the admission process.
In addition, the Admissions/Marketing Director works to develop effective relationships with referral sources, including hospital discharge planners, social services agencies and the medical community. This position works with the Nursing Home Administrator to plan and develop census initiatives and provides ongoing education regarding local competitors, regional health care trends and other relevant market information.
EDUCATION AND EXPERIENCE REQUIREMENTS:
- BS/BA with healthcare experience.
- Healthcare experience preferred in long term care, community services and/or marketing.
- Must demonstrate an educational, volunteer services or employment background that indicates an understanding of the social and psycho-social needs of the elderly.
- Strong background in marketing/sales to older adults and/or recruitment.
- Requires excellent customer service and competencies, including excellent writing, speaking and presentation skills and the proven ability to develop effective referral relationships with potential and existing customers.
- Ability to interact effectively with employees, colleagues, customers, clients and vendors at all levels.
- Possess working understanding and experience with Medicare/Medicaid insurances, public and private insurance requirements and guidelines.
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